The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

Puschmann, Cornelius

doi:10.17875/gup2010-520

Cited by 17 publications

(19 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Fieseler et al 2009 argue that corporate blogs represent "a new form of interactive online publications that provides a platform for exchanging opinions and comments on both emerging and existing issues, [which] may prove an ideal instrument for companies to use to engage stakeholders". Surprisingly, corporate blogs have not yet attracted sufficient scholarly attention, especially from the linguistic perspective (cf., for example, Puschmann 2010;Fieseler et al 2009;Kelleher and Miller 2006). And yet, corporate blogs constitute an important complement of an official corporate website since, as Karr and Flannery (2010) claim, "if your Web site is your marketing brochure, then your blog is your public relations representative" because a blog is "a face and voice of your business".…”

Section: Corporate Blogs As a New Hybrid Genrementioning

confidence: 99%

"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs

Goźdź-Roszkowski

Fronczak

2020

RiL

View full text Add to dashboard Cite

This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establishing a pseudo-dialogue, with virtually no or very low level of interactivity between blog writers and blog readers.

show abstract

Section: Corporate Blogs As a New Hybrid Genrementioning

confidence: 99%

"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs

Goźdź-Roszkowski

Fronczak

2020

RiL

View full text Add to dashboard Cite

show abstract

“…That is to say that in addition to blogs which are regularly updated by single authors sharing personal reflections on their lives and interests, there are many further uses to which the blog format is put, including, for instance, large corporate blogs with multiple contributors and vast audiences (see e.g. Puschmann 2010Puschmann , 2013. Given their variety of uses, blogs are today regarded as an online medium, rather than a genre (see e.g.…”

Section: Blogs As An Interactive Mediummentioning

confidence: 99%

‘I just found your blog’. The pragmatics of initiating comments on blog posts

Lutzky

Gee²

2018

Journal of Pragmatics

View full text Add to dashboard Cite

In computer-mediated communication, the medium of blogs is typically viewed as consisting of posts composed by blog authors and comments which may be left by their readers. This study explores the relationship between these constituent parts of blogs and investigates the pragmatic ties that are established between blog posts and comments. The focus is on the preface position in comments, that is the very first position at the onset of a comment, to discover how they are generally introduced and which specific linguistic constructions are used to initiate them. The aim is to uncover how speaker changesfrom blog author to commenter are signalled linguistically, in addition to the blog specific metadata provided by the interface (e.g. the username or time stamp), and which pragmatic means are used to develop interpersonal relationships between users. Results show that the preface position of blog comments is fertile ground for the occurrence of expressive speech acts with commenters often initiating their comments by thanking or complimenting blog authors, which opens up further opportunity for the study of speech acts in large corpora.

show abstract

“…In the succession of Herring et al's seminal studies (Herring et al 2004(Herring et al , 2005(Herring et al , 2006, blogging has been investigated from a number of different perspectives (see Puschmann 2013 for an overview). While many of the early studies address blogging in general, later works have described several blog genres, for instance the corporate blog (Puschmann 2010) and the personal weblog (Lomborg 2009(Lomborg , 2014. Recently, research and academic blogs (see, e. g., Efimova 2009;Mauranen 2013) have increasingly gained attention.…”

Section: Blogsmentioning

confidence: 99%

A Diachronic Approach to Web-Based Genres: The Case of the Personal Weblog

Schildhauer¹

2017

View full text Add to dashboard Cite

This study pursues two related aims: (1) It develops a diachronic approach to web-based genres and explores its potentials and limitations. (2) As a case in point, it uses the genre personal weblog, providing a diachronic description of both recurrent and changing features of the genre. It applies a mixed-methods approach that draws on historical sources and the DIABLOC, a diachronic blog corpus, which spans 15 years from 1997 to 2012 and includes also examples of the very first weblogs. Analyses are selectively extended beyond the surface of blog-pages to their HTML source code. On the basis of corpus material, patterns of genre change such as migration, pattern embedding and genre split are described and embedded into a differentiated model of the development of the personal weblog genre.

show abstract

The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

Cited by 17 publications

References 44 publications

"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs

"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs

‘I just found your blog’. The pragmatics of initiating comments on blog posts

A Diachronic Approach to Web-Based Genres: The Case of the Personal Weblog

Contact Info

Product

Resources

About