Abstract:Language use is always strategic. Speakers do not only choose linguistic forms, they also choose strategies. This paper intends to explore the ways the language users take to attain their communicate goals, i.e., pragmatic strategies. Specifically, this article aims at a comprehensive positivist of the conversational pragmatic strategies in part of the novel Man, Woman and Child by Erich Segal; the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements from the year 1886 up t… Show more
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