Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo

Kolotouchkina, Olga; Seisdedos, Gildo

doi:10.1057/s41254-017-0078-2

Cited by 39 publications

(20 citation statements)

References 24 publications

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“…Previous studies have shown the importance of smartness in the branding of cities [48,52] and the need for rulers to create branding strategies involving citizens and different stakeholders to promote the smart aspects of cities [44]. Therefore, it is surprising that the different cities' institutions no longer use a channel such as Twitter, which is precisely useful to generate interaction with stakeholders [19] and is an effective branding tool [75], to include smartness in their strategy branding.…”

Section: Discussionmentioning

confidence: 99%

“…In the current context of smart cities, place branding involves key strategies to foster collective intelligence and knowledge-based urban development [52]. Therefore, the interaction and communication with citizens should be a priority.…”

Section: Place Branding and The Role Of Social Media In The Co-creation Of Smart City Image (Sci) And Smart Tourism Destination Image (Stmentioning

confidence: 99%

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Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

2021

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Smart cities and smart tourism destinations integrate technological infrastructures and end-user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart content present in the tourist and non-tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strategically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evincing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.

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Section: Discussionmentioning

confidence: 99%

Section: Place Branding and The Role Of Social Media In The Co-creation Of Smart City Image (Sci) And Smart Tourism Destination Image (Stmentioning

confidence: 99%

Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

2021

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“…During this period still, it became apparent that the world was experiencing increasingly pressures from the (still) unprecedented challenges of climate change, impacting mostly vulnerable economies such as least developed countries (LDCs) and small island developing economies (SIDS) [4]. It is during this period also that sustainability agendas increased more with areas such as urban planning being at the forefront, with urban models such as sustainable smart city models being adopted in numerous geographies, including Songdo, South Korea [90]. Other cities include Singapore [91], Barcelona [92], and other parts of the world that have transformed, courtesy of the proliferation and ubiquity of smart technologies [93][94][95].…”

Section: All Periodsmentioning

confidence: 99%

On the Theoretical Conceptualisations, Knowledge Structures and Trends of Green New Deals

et al. 2021

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The increasing impacts of climate change, coupled with the Greta Thunberg effect, the findings of the Intergovernmental Panel on Climate Change (IPCC) reports, and varied environmental policy documents, are pointing to the need for urgent and cohesive climate action and mitigation frameworks. One potent solution, gaining global acceptance, is that of the Green New Deal (GND), positioned as a radical rethinking of political and economic structures in view of pushing sustainability at the forefront of national, regional, and global issues. With the model rapidly gaining ground in various geographies, and in different forms in view of contextualization needs, there is a need to better understand its evolution, knowledge structures, and trends. This paper thus sets forth to provide an understanding of the evolution and implementation of GND through a bibliometric analysis and science mapping techniques using VOSviewer and CiteSpace to identify the thematic focus of 1174 articles indexed in the Web of Science since 1995. To understand the thematic evolution of the field over time, we divided the study period into three sub-periods, namely 1995–2014, 2015–2019, and 2020–2021. These sub-periods were determined considering important milestones related to GNDs. Term co-occurrence analyses were then conducted to understand thematic focus and associated trends. Also, co-citation analysis and bibliographic coupling were other methods applied to identify major sources, authors, publications, and countries that have made more contributions to the development of research on GNDs. The findings of this paper can help both researchers and policy makers understand the evolution and trends of GNDs to better formulate GNDs strategies and policies in accordance with varying needs and geographies.

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“…Digital marketing and branding of the territory can be considered as one of the components of the "Smart" city project, which is used in solving problems of urban planning and management. Features of the digital branding strategy aimed at creating a technologically innovative business ecosystem for a highly-skilled population were studied on the example of Songdo International Business District in South Korea, Masdar in Abu Dhabi and Skolkovo in Russia [5].…”

Section: Nas Rk Is Pleased To Announce That Bulletin Of Nas Rk Scientmentioning

confidence: 99%

Assessing the Competitiveness of "Smart" Cities of Kazakhstan: Marketing Aspect

Shurenov¹,

Bimendiyeva²,

Nathan³

2020

THE NATIONAL ACADEMY OF SCIENCES OF THE REPUBLIC OF KAZAKHSTAN

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The article considers the issue of introducing the reference standard of “Smart” cities of the Republic of Kazakhstan. The main achievements and problems of the “Smart” cities of the Republic of Kazakhstan are studied in connection with the introduction of the reference standard. Moreover, there were proposed solutions to the mentioned problems employing digital territorial marketing tools and were analyzed methodical recommendations on the creation of “Smart” cities. The directions and indicators of the reference standard of “Smart” cities regarding public life were considered, and its main development trends were determined. This article provides a rating of introducing the reference standard for “Smart” cities of the Republic of Kazakhstan for 2019. As the method of study, we chose the method of analysis and synthesis, as this is an integral element for the fundamental analysis of the introduction of the standard in smart cities. Using the method of analysis and synthesis, we determined the rating of “Smart” cities of the Republic of Kazakhstan, thus we can calculate the average percentage of the level of implementation of digitization in the areas of public life. In connection with a high or low indicator in a certain area of public life, the determination of the most effective and attractive directions for the implementation of digitization has become possible for the City Administration thanks to marketing analysis.

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Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo

Cited by 39 publications

References 24 publications

Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

On the Theoretical Conceptualisations, Knowledge Structures and Trends of Green New Deals

Assessing the Competitiveness of "Smart" Cities of Kazakhstan: Marketing Aspect

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