The article considers the issue of introducing the reference standard of “Smart” cities of the Republic of Kazakhstan. The main achievements and problems of the “Smart” cities of the Republic of Kazakhstan are studied in connection with the introduction of the reference standard. Moreover, there were proposed solutions to the mentioned problems employing digital territorial marketing tools and were analyzed methodical recommendations on the creation of “Smart” cities. The directions and indicators of the reference standard of “Smart” cities regarding public life were considered, and its main development trends were determined. This article provides a rating of introducing the reference standard for “Smart” cities of the Republic of Kazakhstan for 2019. As the method of study, we chose the method of analysis and synthesis, as this is an integral element for the fundamental analysis of the introduction of the standard in smart cities. Using the method of analysis and synthesis, we determined the rating of “Smart” cities of the Republic of Kazakhstan, thus we can calculate the average percentage of the level of implementation of digitization in the areas of public life. In connection with a high or low indicator in a certain area of public life, the determination of the most effective and attractive directions for the implementation of digitization has become possible for the City Administration thanks to marketing analysis.
The article provides a general analysis of the demographic trends of monotowns. Classification, population, employment, migration trends and state support measures for economic diversification of monotowns in Kazakhstan with prospects for the development of town forming enterprise in case of depletion of raw materials. If in some monotowns we see growth of population then others demonstrate the population outflow, therefore we analyzed existing trends in socio-economic development of monotowns, but significant part of them shows demographic decline and outflow of skilled labor force. We provided a comparative analysis, methods of analytical analysis and a review of foreign and domestic scientific literature. We consider the ways of solving problems and development methods of monotowns. We studied socio-economic development level, international experience in solving problems and evaluated the effectiveness of state aid for monotowns. Nine monotowns due to their location have close economic ties with regional centers, which has a positive effect on their economic development. Population in these cities is generally stable. Economy diversification due to competitiveness of monotowns, balance of labor force, labor resources through demographic indicators such as mortality, migration growth, life expectancy. Vast territory, low population density, demographic growth and decline, remoteness from natural resources and intensive development of deposits, development of monotowns remain one of the most main tasks. The population decline in monotowns is observed in Pavlodar, Kostanay, East Kazakhstan, Mangystau regions, and the population of monotowns in Kazakhstan has decreased over the past five years
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