Perilaku Bermedia Digital Dalam Pelaksanaan Tridharma Perguruan Tinggi Dikalangan Dosen Unisba

Putri, Dian Widya; Hamdan, Stephani Raihana; Yulianti, Yulianti

doi:10.29313/mediator.v10i1.2731

Cited by 8 publications

(7 citation statements)

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“…Along with the development of communication media, it is easier for the public to manage and receive information. This information processing is in line with the development of information technology which currently influences the development of mass media with the presence of digitalizationbased media channels (Putri, Hamdan, & Yulianti, 2017). The development of this communication media is known as new media or digital media of which the types also vary.…”

Section: Introductionmentioning

confidence: 69%

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Putra

Rachmawati

Cholifah

2021

MediaTor: Jurnal Komunikasi

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The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

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Section: Introductionmentioning

confidence: 69%

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Putra

Rachmawati

Cholifah

2021

MediaTor: Jurnal Komunikasi

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“…In its development, the need for self-entertainment fulfilled by podcasts has brought positive impacts, namely education and engagement with others. Moreover, previous research that discussed the relationship between education and the media proved that advances in media technology bridged significant changes in learning activities (Putri, Hamdan, & Yulianti, 2017). Therefore, podcasts could also be used to facilitate students' needs to learn and interact with others in online education.…”

Section: Discussionmentioning

confidence: 99%

Why We Like Podcasts: A Review of Urban Youth's Motivations for Using Podcasts

Stephani¹,

Rachmawaty²,

Dyanasari³

2021

MediaTor: Jurnal Komunikasi

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Podcast becomes one of the digital media close with urban youth. People listen to it when they are on their way, doing an assignment, and spending leisure time. As new media content developing nowadays, there is only a little research on podcasts in Indonesia. Research results on podcasts released by the media, research agencies, and streaming platform companies discuss majorly on volume, profile, and access habit of audience. Nevertheless, there is no research investigating the youth's reason for choosing podcasts compared to other media. Hence, this research aimed to identify and present the motivation underlying the urban youth preference on podcasts. This research framework was compiled based on the typology of digital media motivation in uses and gratifications theory, namely educating entertainment or edutainment, storytelling, social, and multi-tasking. This research employed a quantitative and positivist paradigm approach. The research respondents were college students who were still accessing podcasts in the last three months. Eventually, the research result identified a significant effect among four types of motivation for using podcasts. In addition, this research result also proved that the typology model of motivation for using new media could explain the reasons underlying the urban youth in using podcasts. Reviewing the close correlation between the urban youth and podcasts, this research also identified the potential of using podcasts in the education realm.

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“…Berkesesuaian dengan pelatihan pengabdian yang dilakukan dengan fokus memberikan teknis dasar sinematografi bagi dosen pengabdi dengan perangkat smartphone yang dimiliki. Hal ini senada dengan (Putri, Hamdan and Yulianti 2017) bahwa dalam pelaksanaan kegiatan pengabdian kepada masyarakat, media digital digunakan sebagai sumber referensi pengembangan program pengabdian dan penggunaan media digital sebagai bentuk publikasi hasil PKM.…”

Section: Metode Pelaksanaanunclassified

Teknik sinematografi praktis menggunakan smartphone bagi dosen pengabdi di Universitas Negeri Makassar

Aziz

Ahmad

2020

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Experiences from the fields of science cultivated by lecturers can be poured into teaching materials, textbooks, reference books, research materials, study materials, and the like that are full of benefits. The benefit of this training is to help the devoted lecturers in making compulsory outcomes from community service activities in the form of making videos. Video making material in the form of a collection of photos and videos that are owned so that it will become a digital archive that can be enjoyed by everyone. For this reason, cinematographic basic techniques are needed as a basic principle so that lecturers can process their photos and videos so they can talk a lot in accordance with the desired motivation. The steps are in the form of (1) smartphone settings (2) picture taking technique (3) narration making (4) editing technique (5) uploading to YouTube social media. Through the implementation of the Community Partnership Program it can be seen that the interest and enthusiasm of lecturers in Makassar State University is very high to learn and maximize the functions and features of smartphones, basic techniques for taking good pictures, how to process and edit video with a smartphone, to feel First experience of uploading videos to YouTube social media.

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Perilaku Bermedia Digital Dalam Pelaksanaan Tridharma Perguruan Tinggi Dikalangan Dosen Unisba

Cited by 8 publications

References 0 publications

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Why We Like Podcasts: A Review of Urban Youth's Motivations for Using Podcasts

Teknik sinematografi praktis menggunakan smartphone bagi dosen pengabdi di Universitas Negeri Makassar

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