2021
DOI: 10.29313/mediator.v14i1.6992
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Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Abstract: The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salma… Show more

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Cited by 4 publications
(3 citation statements)
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“…rough the method of neural network modeling, information features are extracted, so neural network is still the current development direction of control science for a long time [3].…”
Section: Introductionmentioning
confidence: 99%
“…rough the method of neural network modeling, information features are extracted, so neural network is still the current development direction of control science for a long time [3].…”
Section: Introductionmentioning
confidence: 99%
“…At the same time, the observation was conducted for three months consecutively to determine what kind of ethical code violations they had made (Kriyantono, 2006). Krik and Miller that the qualitative method is fundamentally carried out by observing directly in the field and being directly involved with the people who are discussed in their research (Putra et al, 2021).…”
Section: Methodsmentioning
confidence: 99%
“…"In the field of online media marketing communications, the process that is emphasized by business actors is more on consumer understanding of digital promotional tools that have been implemented by companies." [4].…”
Section: Introductionmentioning
confidence: 99%