Membangun kegiatan belajar mengajar yang efektif di sekolah memerlukan peran guru, anak dan juga orang tua. Komunikasi yang efektif dapat menjamin berlangsungnya interaksi antara guru, siswa, dan orang tua secara optimal. Penelitian ini memilih Sekolah Dasar Tunas Unggul sebagai kasus penelitian. Sekolah ini memiliki konsep yang kreatif dan inovatif dengan memandang pentingnya keterlibatan orangtua dalam pendidikan di sekolah, dengan cara yang unik sekolah mengembangkan metode yang diberi nama My Conference dimana dengan metode tersebut keterlibatan orang tua secara aktif dalam pendidikan disekolah dapat terbangun dengan baik. Penelitian ini dilakukan dengan metode studi kasus yang pengamatannya terpusat pada komunikasi yang dilakukan guru untuk membangun keterlibatan orang tua dalam proses pendidikan di sekolah. Merumuskan pola komunikasi yang dilakukan guru dalam membangun keterlibatan orang tua menjadi tujuan dari penelitian ini. Dimulai dengan memetakan bagaimana guru menerjemahkan kurikulum untuk anak, kemudian mengembangkan strategi komunikasi dalam membangun keterlibatan orangtua. Guru menerjemahkan kurikulum dengan berbagai cara yang menarik. Kemampuan memahami materi, berdiskusi, menjawab pertanyaan sampai pada mengelola berbagai kegiatan pembelajaran. Kemampuan menciptakan berbagai program yang mensyaratkan keterlibatan orang tua dalam berbagai kegiatan anak di sekolah menjadi wadah komunikasi yang menarik. Pola komunikasi guru dalam membangun keterlibatan orang tua di sekolah terbentuk karena ketertarikan orang tua terhadap berbagai program belajar dan kehadiran disekolah dengan semangat karena memang menarik, merasa nyaman dan adanya kebutuhan untuk mengikuti dan mendorong program belajar anak.
Brand identity will determine the purpose and meaning of a business that encourages people to identify and take that brand as their choices. The brand identity formed needs to pay attention to the value propositions presented such as Functional Benefits, Emotional Benefits, and Self-Expressive Benefits. Orchid Forest Cikole, Lembang is a tourism business that builds its brand identity as a digital tourist destination. The purpose of this study is to determine the value proposition built by Orchid Forest in shaping its brand identity. This research uses a qualitative method with a case study approach. The subject of this research is Orchid Forest management and the object of this research is the value proposition in shaping the brand identity of Orchid Forest digital tourism. This study found that the establishment of Orchid Forest brand identity as an instagrammable digital tourist destination was carried out by organizing pine forests into attractive photo spots and presenting rides with attractive lighting concepts in order to look instagrammable. Thus, what is offered to the public is in accordance with reality and meets their needs for photo tours in Orchid Forest.
Entrepreneurship is an important issue in the era of intense competition because it involves how businesses always build new ideas that add value and are knowledge-based and the emergence of innovations. The actors in the school are teachers, students, parents of students and the surrounding community build that entrepreneurship culture, those which are driven through teacher and student relations. The purpose of this paper is to map the relationships built between teachers and students, how teachers built credibility on these relationships, how the motivation was conveyed by the teacher, and map the entrepreneurial culture built up at the school. The method used was communication ethnography to track and map the interpersonal relationships of teachers and students in entrepreneurial learning in the cases studied. The research case chosen was primary schools which had the concept of a natural school, where entrepreneurship was an important part of learning. The entrepreneurship culture was developed by teachers and students as the main actors and supported by other important actors, namely parents and the community around the school. These actors built a culture of entrepreneurship. Relationships that were built between teachers and students through interpersonal communication would explain the culture of entrepreneurship built in schools. The culture of entrepreneurship in schools was built through the contribution of effective communication to the key actors involved, namely teachers, students, parents, and the surrounding community. The main driving force was the relationship between teachers and students built through interpersonal communication.
Entrepreneurship has become the most promising field nowadays and it will run well if accompanied by an understanding of the importance of communication. The current rapid development of communication has had a positive impact on society in conducting the communication process, one of which is the use of digital media as a means of marketing communication of entrepreneurial products. This research aims to improve communication skills and the ability to use social media in marketing products produced by the Nagrog Village PKK (Family Empowerment and Welfare) group. The methodology applied is the mixed methods by combining qualitative and quantitative approaches. The subject of this research is Nagrog Village PKK group, and the object is Nagrog Village in Cicalengka, Bandung Regency. The research results showed that business actors/entrepreneurs can improve their communication skills if they have confidence and positive attitudes. Marketing the products more broadly by utilizing digital technology requires technical skills and the ability to design communication messages or appropriate content so that it can attract the attention of consumers and other parties related to the business.
Fish consumption is very important for human life. The potential for fisheries business has a pretty good prospect, because now the need for fish, both fresh and processed, has not been able to meet consumer needs. One of the local governments that has implemented the Integrated Marine and Fisheries Center Development Program to strengthen the economy, sovereignty and independence of regions, remote areas and rural areas, is Bandung district by building Sabilulungan Soreang modern fish market. This study aimed to determine the internal and external factors affecting the fish business program at modern fish market and analyze the canvas business model at modern fish market in Bandung Regency, West Java. The method used was SWOT analysis and BMC (business model canvas) with 45 respondents. The result of this research was that Sabilulungan modern fish market was in a strong internal position because it was above the value of 2.50. The main strength of Sabilulungan modern fish market was having a number of regular customers of more than 50%, with a score of 0.3912. Sabilulungan modern fish market was strong enough in optimizing existing opportunities in overcoming threats. The opportunity for Sabilulungan modern fish market was to collaborate with fishermen and other modern fish markets to produce quality fish and able to standardize fish prices in the market, with a score of 0.48146. From the BMC analysis, Sabilulungan modern fish market had a value proportion, namely prioritizing hygienic production without using chemicals to preserve fish.
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