“…In Latin America, there are many researches related to the profile and behavior of the consumer of food from animal sources, and it showed that most of the people do not worry about the animals' sanitary conditions and the good hygienic practices during the production process (2,(4)(5)(6)(7)(8)(9)(10). They care most about the color, tenderness, and price of the food, and in some regions, it is explained by the low education of the population, including people who are analphabet (4). In Brazil, a study about consumer perception of risks associated with food, safety and traceability showed that some consumers are concerned about health risks linked to animal products, but they have a wrong idea about the concept of hygienic-sanitary factors, as could be seen in the phrases like "A product that is not so perishable, such as honey, could buy both from the farm and from the supermarket, as it does not offer such a great risk" and "the cheese on the farm tastes better than the supermarket" (6).…”