Perceptions on Environment and Environment-Friendly Agricultural Products of College Students in Seoul and Incheon Area

Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

“…This result seems logical because consumers may believe that the health benefit of organic cotton fabric exists due to an eco-friendly growing process without using chemical pesticides (Nimon & Beghin, 1999). As indicated by Sung, Choi, and Chang (2008), Korean consumers have concerns on the high level of environmental contamination and its harmful effect on health. As indicated by Sung, Choi, and Chang (2008), Korean consumers have concerns on the high level of environmental contamination and its harmful effect on health.…”

“…This finding suggests that although some major cotton growers mention the health benefit from organic cotton apparel as negligible (Burnett, Wakelyn, & Gordon, 1994) and say there is not much evidence pesticide residues contained in conventional cotton fabric cause any harmful health effects (Nimon & Beghin, 1999), Korean consumers perceive environmental and health affairs as the same issue. As indicated by Sung, Choi, and Chang (2008), Korean consumers have concerns on the high level of environmental contamination and its harmful effect on health.…”

“…In the case of Korean consumers, they are becoming more concerned about health issues because their health is threatened by environmental pollution, including that caused by agricultural chemicals. For example, they believe that the current high rates of allergies and diseases are associated with exposure to agricultural chemicals (Sung, Choi, & Chang, 2008). Further, Korean consumers have become more interested in health as development in the Korean economy has given them more financial resources to perform health-conscious behaviors (Park, 2011).…”