Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

Han, Tae‐Im; Chung, Jae‐Eun

doi:10.1177/0887302x14538116

Cited by 53 publications

(50 citation statements)

References 51 publications

(110 reference statements)

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“…The positive influence from attitudes on purchase intentions toward apparel shopping has been confirmed by numerous empirical research (Han & Chung, 2014;Kang & Kim, 2013;Lee, Fiore, & Kim, 2006;Park & Kim, 2007;Yoh, Damhorst, Sapp, & Laczniak, 2003). For instance, two studies (Park & Kim, 2007;Yoh et al, 2003) found that attitudes directly influenced purchase intentions for online apparel shopping.…”

Section: Attitudes and Purchase Intentions Toward Intimate Apparel Brmentioning

confidence: 65%

“…Numerous studies have confirmed that perceived risk affects consumers' attitudes (Featherman & Pavlou, 2003;Lee, Kim, & Fiore, 2010;Park & Kim, 2007;Verhagen, Meents, & Tan, 2006) and purchase intentions (Choi & Lee, 2003;Gaal & Burns, 2001;Han & Chung, 2014;Jin & Koh, 1999;Park, Lennon, & Stoel, 2005). For instance, two online shopping studies found that perceived risk negatively influenced attitudes toward online retailers (Lee et al 2010;Verhagen et al, 2006).…”

Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 88%

“…For instance, two studies (Park & Kim, 2007;Yoh et al, 2003) found that attitudes directly influenced purchase intentions for online apparel shopping. Han and Chung (2014) found attitudes had a significant effect on consumers' intentions toward the purchase of organic cotton apparel. As the relationship among attitudes and purchase intentions was explored in an outer apparel shopping context, it may be plausible to suggest a positive relationship for intimate apparel shopping.…”

Section: Attitudes and Purchase Intentions Toward Intimate Apparel Brmentioning

confidence: 99%

“…This theory has been used in numerous studies to predict purchase intentions and purchase behavior for apparel products. (e.g., Belleau, Summers, Xu, & Pinel, 2007;Han & Chung, 2014;Kang & Kim, 2013). Ajzen and Fishbein (1980) also indicated that other variables might have some influence on behavioral intentions.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Those researchers also provided empirical results showing a negative relationship between perceived risk and purchase intentions. Han and Chung (2014) indicated the influence of perceived financial risk on the purchase of organic cotton apparel. Similarly, confirmed that reduced perceived risk augment consumers' intentions to purchase apparel from the internet.…”

Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 99%

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Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Rose¹,

Cho²,

Smith³

2016

Fashion, Industry and Education

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The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university.A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

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Section: Attitudes and Purchase Intentions Toward Intimate Apparel Brmentioning

confidence: 65%

Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 88%

Section: Attitudes and Purchase Intentions Toward Intimate Apparel Brmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 99%

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Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Rose¹,

Cho²,

Smith³

2016

Fashion, Industry and Education

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Consumer behavioral intention toward sustainable biscuits: An extension of the theory of planned behavior with product familiarity and perceived value

Dangelico,

Ceccarelli,

Fraccascia

2024

Bus Strat Env

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Sustainable food consumption may help mitigate the impact that the food industry exerts on the natural environment. To foster sustainable food consumption, it is essential to understand consumers' perceptions related to sustainable food as well as the determinants of the intention to purchase sustainable food. Through an extension of the theory of planned behavior (TPB) with product familiarity (direct and indirect experience) and perceived value (perceived quality and green perceived utility), this study examines the drivers of purchase intention of sustainable biscuits. A survey of 2396 Italian consumers was conducted and structural equation modeling was used to test the developed model. Results show that perceived quality and environmental concern have positive and significant effects on purchase intention, regardless of the specific characteristics of sustainable biscuits, whereas mixed results are obtained about the effect of direct experience and perceived consumer effectiveness. Indirect experience, green perceived utility, perceived behavioral control, and subjective norms do not display any significant effect.

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Understanding Consumer Behavior in the Sustainable Clothing Market: Model Development and Verification

Koszewska

2015

Green Fashion

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Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

Cited by 53 publications

References 51 publications

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Consumer behavioral intention toward sustainable biscuits: An extension of the theory of planned behavior with product familiarity and perceived value

Understanding Consumer Behavior in the Sustainable Clothing Market: Model Development and Verification

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