Understanding Consumer Behavior in the Sustainable Clothing Market: Model Development and Verification

Koszewska, Małgorzata

doi:10.1007/978-981-10-0111-6_3

Cited by 10 publications

(9 citation statements)

References 90 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consumers are users of the environment and its quality is conditional on their behavior. Given such an understanding, green products represent a category of products that are growing in importance in the face of environmental degradation and the recognition of sustainable development [3]. A special role is served by purchase behavior, which entails choosing a product, manifesting thus a way in which consumers' needs are satisfied.…”

Section: Introductionmentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Witek

Kuźniar

2020

Sustainability

View full text Add to dashboard Cite

Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the purpose of this paper was to investigate how sociodemographic factors explain consumers’ green purchase behavior. The differences between gender, age, education level, personal financial situation, and the number of children in the family were examined. To achieve the goal, we conducted a survey among 650 Polish consumers. Our findings suggest that all of the above-mentioned sociodemographic variables have an impact on awareness and purchasing behavior towards green products. Moreover, the results show that female consumers have more positive attitudes towards purchasing green products, than male consumers. Young consumers are skeptical about green products. A positive relationship was established between education and the acknowledgement of the dominance of one’s own needs over the needs of the environment. The better the personal financial situation, the more people expressed their intention to buy green products. The paper shows the implications for marketing. In addition, our exploratory research shows future research directions based on findings from the point of view of green consumer behavior. The study is an in-depth analysis of the factors determining green purchasing behavior. It contributes to the current literature by strengthening the existing knowledge about the factors influencing green purchase behavior in developing countries.

show abstract

Section: Introductionmentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Witek

Kuźniar

2020

Sustainability

View full text Add to dashboard Cite

show abstract

“…The value of the analysis can be increased by extending theoretical consumption models to include elements aimed at sustainable consumption. This is suggested by, among others, Koszewska (2016), who suggests that consumption barriers could be reduced by introducing sustainable production guidelines.…”

Section: Managing Sustainable Consumption Of Durablementioning

confidence: 96%

“…Moreover, eco-certification is related to a higher WTP in a number of refurbished consumer product categories (Harms and Linton, 2016). The significant role of the recognisability of ecological and social labels in purchasing sustainable apparel has been underlined by Koszewska (2016). This recognisability directly contributes to the decision to buy a sustainable product and makes the consumer more willing to pay a premium for it.…”

Section: Managing Sustainable Consumption Of Durablementioning

confidence: 99%

Managing sustainable consumption of durable goods – A systematic literature review

et al. 2021

View full text Add to dashboard Cite

Summary The production and use of durable goods have severe consequences for the natural environment. Reducing those influences is highly desirable and is possible to achieve by changing customers’ preferences and promoting the purchase and usage of more green or eco-friendly substitutes. In this paper, we aimed to answer the following questions: (1) What are the main determinants of WTP for sustainable durable goods? (2) What are the main policy measures that influence WTP, and do they have a significant impact on it? (3) What are the main contributions of authors dealing with the topic of sustainable consumption? A manual content analysis was conducted, based on a sample of papers downloaded from the SCOPUS database that address the issue of willingness to pay for sustainable durable goods. Our analyses revealed that the socioeconomic characteristics of consumers have a significant impact on their WTP. Additionally, it has been proven that subjectively expressed environmental awareness correlates with eco-friendly declarations and actual behaviour. The most common policy measures to promote sustainable products were labelling and certification. There is significant room for further research by adding new contexts to previous analyses and also by looking for possibilities to transfer theoretical knowledge into business practice.

show abstract

“…Labels can be an effective instrument enabling communication with consumers and are a possible major factor driving more responsible purchase decisions. A recognized label can be a key factor for consumers in their purchase decision, and boosting the willingness to pay a higher price (Koszewska 2016).…”

Section: Clothing Labels and Their Role Towards A More Sustainable Inmentioning

confidence: 99%

Clothing labels: Why are they important for sustainable consumer behaviour?

Koszewska

2021

J Consum Prot Food Saf

View full text Add to dashboard Cite

Understanding Consumer Behavior in the Sustainable Clothing Market: Model Development and Verification

Cited by 10 publications

References 90 publications

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Managing sustainable consumption of durable goods – A systematic literature review

Clothing labels: Why are they important for sustainable consumer behaviour?

Contact Info

Product

Resources

About