Clothing labels: Why are they important for sustainable consumer behaviour?

Koszewska, Małgorzata

doi:10.1007/s00003-021-01319-z

Cited by 3 publications

(4 citation statements)

References 4 publications

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“…Consumers’ perceived value and willingness to pay affects the green purchase intention and the buying behaviour, which was confirmed in earlier studies conducted in a few Asian countries including India. 15 Koszewska 16 found that the attitudes of consumers had a great impact on determining if they will pay a higher amount for sustainable textiles and if they are influenced by the recognisability of eco-labels and social labels. Awareness surrounding the environmental implications of purchase behaviours are slowly increasing owing to active crusading by various organizations including NGOs as well as the media 17…”

Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…Consumers’ confusion of terms related to environment and sustainability is a primary reason for rising number of labelling schemes, which makes it even more difficult for consumers to understand any significant differences between them, which facilitates greenwashing. 16…”

Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…Consumers' confusion of terms related to environment and sustainability is a primary reason for rising number of labelling schemes, which makes it even more difficult for consumers to understand any significant differences between them, which facilitates greenwashing. 16 Based on the literature review, the hypotheses were formulated: Hypothesis 1: Environmental knowledge, environmental attitude, and perceived consumer effectiveness of sustainable clothing significantly influence purchase intention.…”

Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

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Consumer perception on sustainable clothing among urban Indians

Tryphena

Aram

2023

Journal of Engineered Fibers and Fabrics

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This study examines the urban consumer in India, the largest category among the stakeholders of sustainable fashion. A survey on consumer perception and consumer behaviour with regard to a green purchase decision of sustainable or eco-friendly clothing was done among 460 participants in two of the south Indian cities of Chennai and Bengaluru. A conceptual framework was adapted for green consumerism from the Theory of Planned Behaviour. The theory was used to understand consumer perceptions and their influence on their purchase behaviour with regard to sustainable clothing. The ‘product attributes’ of sustainable clothing brands were considered as intervening variables and their effects on ‘green purchase decision’ were examined. Probit regression was used to analyse the data. One of the significant findings of the study is that ‘environmental knowledge’, ‘environmental attitude’ and ‘perceived consumer effectiveness’ have a significant effect on urban ‘purchase intention’ of sustainable clothing. Practical implications of the study are discussed.

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Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

Section: Literature Theoretical Framework and Hypothesesmentioning

confidence: 99%

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Consumer perception on sustainable clothing among urban Indians

Tryphena

Aram

2023

Journal of Engineered Fibers and Fabrics

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“…Even more often, particular issues are addressed in the research such as application of specific marketing instruments, for example, labelling or communication policy to promote sustainable behaviour (i.e. Koszewska 2021;Walsh & Dodds, 2022). Sustainable Marketing as an academic discipline has been largely influenced by the textbook written by Belz and Peattie (2009) and supported by video lectures (Belz & Peattie, 2013).…”

Section: Course Introductionmentioning

confidence: 99%

Shaping a Sustainable Future

2022

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This book gives insights into important factors that are shaping effective learning for sustainability and describes innovative teaching formats that will enable students to contribute to a more sustainable world in their future role as decision makers. Basic concepts in the context of sustainability-related teaching and learning are defined and the relation between learning objectives, methods, skills and outcomes is conceptualised. The book’s detailed description of 23 teaching formats, including their learning objectives, course contents and structure, as well as applied methods aims at supporting lecturers and trainers in the design of their own teaching formats. With conbtributions by Pilar Acosta, Bimal Arora, Hasret Balcioglu, Diana Bank Weinberg, Maria Angeles Bustamante Gallego, Silke Bustamante, Julen Castillo-Apraiz, Helen Chiappini, Arrate Lasa Elguezua, Iñaki Etaio Alonso, Diego Rada Fernandez de Jauregui, Irene Garnelo-Gomez, Jonatan Miranda Gomez, Zsuzsanna Győri, Tony Henshaw, Igor Hernandez Ochoa, Mark Hoyle, Maria V. Ilieva, Divya Jyoti, Achilleas Karayiannis, Prashan S. M. Karunaratne, Philipp Kenel, William Kitch, Tetiana Kravchenko, Idoia Larretxi Lamelas, Edurne Simón Magro, Olaia Martinez Gonzalez, Martina Martinovic, Virginia Navarro Santamaria, Maria, Nemilentseva, Rana Parweeen, Andrea Pelzeter, Daria Podmetina, Manuel Quirós, Ellen Saltevo, Marina Schmitz, Elena Senatorova, Kai Shaman, Aušrinė Šilenskytė, Julia Solovjova, Unai Tamayo Orbegozo, Marko, Torkkeli, Itziar Txurruka Ortega, Gustavo Vargas-Silva, Anna Young-Ferris and Chuan Yu.

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Defeating Global Glut of Clothing

Noor

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The purpose of the study was to examine the determinants of sustainable fashion consumption among young consumers. The empirical study adopted quantitative methodology using a survey approach for collecting data. The sample of 500 young consumers was collected using stratified random and purposive sampling techniques. This study uses five main identified determinants of sustainable fashion consumption: pro-environmental attitude, environmental knowledge, subjective norm, price incentive, perceived behavioural control, and environmental value. The final data of 481 young consumers were analysed using structural equation modeling (SEM). Findings confirm that environmental value acts as a mediator. The input of this study is expected to be a valuable indicator for stakeholders such as the government, fashion designers, retailers, and manufacturers. The study contributes to the scarce literature by recognising the mediating effect of environmental value.

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Clothing labels: Why are they important for sustainable consumer behaviour?

Cited by 3 publications

References 4 publications

Consumer perception on sustainable clothing among urban Indians

Consumer perception on sustainable clothing among urban Indians

Shaping a Sustainable Future

Defeating Global Glut of Clothing

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