Purchase Behavior of Environment-Friendly Agricultural Products by Housewives in Seoul Area

김규동,; 이정윤,; 남궁석,

doi:10.3746/jkfn.2008.37.12.1667

Cited by 10 publications

(3 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…One of the main reasons for this difficulty can be the high cost of eco-friendly production methods. A possible explanation is that the increase in price cannot cover the increase in production costs due to the low awareness and trust of the consumers [9]. Previous studies have shown that promoting consumers' awareness could increase their willingness to pay (WTP) for eco-friendly agricultural products [10,11].…”

Section: Introductionmentioning

confidence: 99%

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

2021

View full text Add to dashboard Cite

The eco-friendly certification system is designed to ensure safe agricultural products to consumers while minimizing environmental pollution. However, despite its advantages, it is not widely adopted due to a possible decrease of farmers’ income. In order to provide implication for activating the eco-friendly certification system, this paper examines the attributes of green tea which affect consumers’ preferences and estimates consumers’ willingness to pay (WTP) for the eco-friendly certification in China. A choice experiment survey is employed for data collection, and the random utility model is used to estimate the preference for the certification and quality of green tea. The attribute that yields the highest marginal WTP turns out to be the organic certification for which WTP is $115.9/250g higher than for no certification. Also, the analytical results indicate that the group with high trust is willing to pay up to $214.6/250g more for green tea with organic certification compared to the one with no certification. The empirical results suggest that it is important to build the consumers’ awareness and trust toward the certification to activate the eco-friendly certification system.

show abstract

Section: Introductionmentioning

confidence: 99%

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

2021

View full text Add to dashboard Cite

show abstract

“…These studies have focused on consumer purchasing behavior and ELFA consumption. Kim et al [15] have presented the direction of improving the ELFA system by analyzing the utilization situation related to ELFA, how to obtain information about ELFA and satisfaction after purchase.…”

Section: Regulation On Certification For Elfmentioning

confidence: 99%

“…Meanwhile, Kim, Lee and Sok [15] have studied housewives and analyzed the status of their use related to certified products and the methods, satisfaction and intent to obtain information on ELFA to suggest the direction for improvement of the ELFA system. They found that the ease and satisfaction of obtaining information on ELFA had a positive effect on purchasing intent.…”

Section: Demand Side: Satisfactionmentioning

confidence: 99%

Willingness to Pay for Eco-Labeled Food in Forests: Integrated View from South Korea

Yang

Roh

2019

Sustainability

View full text Add to dashboard Cite

Due to global interest in the improvement of national income and quality of life, eco-labeled food (ELF) for sustainable consumption and personal healthcare has been increasing. This study aims to contribute to two research streams by examining the quality of ELF in forests (ELFF). First, this study intends to estimate the willingness to pay (WTP) of ELFF producers for the certification verified by the government-supported institution and investigate the difference in certification costs between the actual certificating authority and ELFF producers. Second, this study aims to figure out the perception mechanism of how consumers who would like to purchase ELFFs recognize the effect of enhanced certification. These efforts may contribute to the research on how to raise interest in the production of ELF-related products and sustainable consumption. To achieve the purpose of this study, we adopted contingent valuation methods (CVM) to measure WTPs using interview-based surveys with 40 ELF producers and ordinary least squares (OLS) regression to examine the effect of certification with 112 consumers who experienced ELF consumption. Results of this study provide theoretical and practical implications by looking at the relationship between ELF certification and sustainable consumption from a stakeholder's perspective. This study intends to expand the research field of ELF from agriculture to forestry products. It provides a basis for providing practical implications for policymakers who propose sustainable consumption.

show abstract

Comparative Analysis of Price Sensitivity for Using Environmental-Friendly Agricultural Products in University Foodservices Between Jeonnam and Gyeongnam Areas in Korea

이소정¹,

김현아

2010

Journal of the Korean Society of Food Science and Nutrition

View full text Add to dashboard Cite

Purchase Behavior of Environment-Friendly Agricultural Products by Housewives in Seoul Area

Cited by 10 publications

References 3 publications

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

Willingness to Pay for Eco-Labeled Food in Forests: Integrated View from South Korea

Comparative Analysis of Price Sensitivity for Using Environmental-Friendly Agricultural Products in University Foodservices Between Jeonnam and Gyeongnam Areas in Korea

Contact Info

Product

Resources

About