“…However, its tenor is predominantly educational, and its prescription for openness generally does not extend to empowering the public in risk management decisions. Thus, risk communication of this type can do little to change public participation in the risk management process, and, therefore, virtually nothing to The psychometric paradigm (Fischhoff, Slovic, Lichtenstein, Read, & Combs, 1978;Slovic, Fischhoff, & Lichtenstein, 1984) has been used to characterize societal risks in general as well as to identify perceptions of risks in specific contexts such as automobile safety (MacGregor & Slovic, 1989;Slovic, MacGregor, & Kraus, 1987). Psychometric analyses of risk are typically done by asking respondents, generally members of the public or of some specific group of interest, to evaluate a number of different technologies, activities, or substances in terms of characteristics that relate to the social context of risk, dreadedness of consequences, catastrophic nature of consequences, equitability of risk/benefit distributions, and need for regulation.…”