Perceived values of TV drama, audience involvement, and behavioral intention in film tourism

Abstract

This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect. It is worth noting that the perceived values of K-dramas did not have a direct effect on behavioral intention to visit film tourism locations. Rather, they are expected to lead to film tourism through a process of psychological and emotional involvement with the dramas. Further studies can beneficially apply this model to measure media value, audience involvement, and intention in different social and geographical settings. This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and refer- ential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect. It is worth noting that the perceived values of K-dramas did not have a direct effect on behavioral intention to visit film tourism locations. Rather, they are expected to lead to film tourism through a process of psychological and emotional involvement with the dramas. Further studies can beneficially apply this model to measure media value, audience involvement, and intention in different social and geographical settings

Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates

“…One 379 reason for these differences may be that the current study's respondents were Indian expatriates filmed is seen by them as a symbol of prestige. Unlike previous studies where the 398 movie location's scenery, landscape(Kim and Kim, 2018a), cultural and historical attractions, 399 and the local people (Pan and Tsang, 2014) were all motivating factors, the current study's 400 findings revealed that the movie location fulfils numerous motivations of Indian expatriates to…”

From food to feet: Analysing A Bite of China as food-based destination image

“…It is no surprise that film tourism often incorporates culinary treats. Ranging from the Wallander cake in Ystad, Sweden (Reijnders, 2011: 41), to the New York cupcakes in Sex and the City, and the fried chicken with beer featured in the popular Korean TV drama, My Love from the Star (Kim and Kim, 2018;Tang, 2014), various foods have been made famous by TV and film productions and have subsequently attracted tourists.…”

Jealousy Incarnate: Quiet Ego, Competitive Desire, and the Fictional Intelligence of Long-Term Mating in a Romantic K-Drama

“…South Korea stands out as an emerging country in the global geography of creative production of the last two decades, a phenomenon known as Hallyu (literally: Korean wave [ 43 ]). Although Hallyu covers diverse sectors such as music, cinema, food and fashion [ 44 ], TV series (K-dramas) are especially important as they have attracted a global audience [ 45 ], and sparked an unprecedented interest toward Korean culture, and toward Seoul as a global cultural city and destination [ 46 ]. Romantic K-dramas, more specifically, deserve attention as products of a culture that, despite having been historically marked by extreme gender inequality [ 47 ], is now developing new narratives driven by new, vocal female agency [ 48 ], also thanks to the country’s high level of digital literacy that turns online platforms into spaces of co-creation where TV producers can acquire detailed feedback from viewers to take advantage of in future projects.…”