The fourth industrial revolution, a term coined by Klaus Schwab, founder and executive chairman of the World Economic Forum, describes a world where individuals move between digital domains and offline reality with the use of connected technology to enable and manage their lives. (Miller 2015, 3) The first industrial revolution changed our lives and economy from an agrarian and handicraft economy to one dominated by industry and machine manufacturing. Oil and electricity facilitated mass production in the second industrial revolution. In the third industrial revolution, information technology was used to automate production. Although each industrial revolution is often considered a separate event, together they can be better understood as a series of events building upon innovations of the previous revolution and leading to more advanced forms of production. This article discusses the major features of the four industrial revolutions, the opportunities of the fourth industrial revolution, and the challenges of the fourth industrial revolution.

This study investigates an underexplored area of research: the motivations of food tourists to visit a food museum and its respective restaurants as an emerging food tourism attraction. Using qualitative in-depth interviews with domestic Chinese food tourists at the Hangzhou Cuisine Museum and its restaurants, the findings suggest that their motivations are revealed at the individual, social, and institutional level resulting from behaviour displayed during the actual visit. At the individual level, the most dominant motivation derives from seeking education and knowledge alongside sensorial and embodied experience and transformative escapism. The motivation at the social level highlights the significance of social togetherness and kinship, whereas motivations at the institutional level constitute food authenticity and media exposure. This study contributes to a more complete understanding of the dynamics and diversities of the food tourism and food tourist motivation literature.

No abstract

No abstract