2019
DOI: 10.26486/jramb.v5i1.783
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Perceived Usefulness, Perceived Ease of Use, Trust in Online Store, Perceived Risk Sebagai Pemicu Niat Beli Online Pada Produk Umkm “Made in Indonesia” Melalui Penggunaan E-Commerce Marketplace

Abstract: Banyak sekali perusahaan baru bermunculan dengan berbasis teknologi digital. Perusahaan ini menawarkan layanan dengan menggunakan aplikasi baru untuk konsumen berbelanja. E-commerce marketplace merupakan salah satu sarana berbelanja melalui internet. Penelitian ini menggunakan metode penelitian survei dan termasuk penelitian penjelasan (explanatory research) dengan pendekatan penelitian kuantitatif.. Teknik pengambilan sampel menggunakan purposive cluster sampling, dengan jumlah sampel sebanyak 150 mahasiswa. … Show more

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Cited by 6 publications
(8 citation statements)
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“…Therefore, it is very important to address and manage technology risks to foster positive perceptions about the use of the system. This study's findings reinforce the results of research Budiantara et al (2019) and Nazirwan (2019), stating that technological risk is related to perceived ease of use.…”
Section: The Influence Of Technological Risk On Perceived Ease Of Usesupporting
confidence: 88%
See 1 more Smart Citation
“…Therefore, it is very important to address and manage technology risks to foster positive perceptions about the use of the system. This study's findings reinforce the results of research Budiantara et al (2019) and Nazirwan (2019), stating that technological risk is related to perceived ease of use.…”
Section: The Influence Of Technological Risk On Perceived Ease Of Usesupporting
confidence: 88%
“…Perceived ease of use can act as a mediator in the relationship between perceived usefulness and technical risk, according to the findings of direct research conducted by Budiantara et al (2019), Nazirwan (2019), Ferdiansyah et al (2022), andFahazzahrullail (2022). Next, the following is the study's hypothesis: H15: Perceived ease of use mediates the effect of technological risk on perceived usefulness.…”
Section: The Mediating Role Of Perceived Ease Of Use To Increase Perc...mentioning
confidence: 99%
“…The first variable, namely technology readiness, is adapted based on the theory from Parasuraman, about the readiness of the community to accept [27]. The second variable used in the study was perceived ease of use which was adapted through the theory of H. Gunawan, regarding 4 indicators of perceived ease of use, namely easy to learn, easy to use, easy for users and improving skills [20]. The last variable used in this study is continuance intention which is adapted from the theory according to A. Bhattacherjee which states that continuance intention refers to the user's desire to continue using e-payment in the future [33].…”
Section: Methodsmentioning
confidence: 99%
“…If a person believes that technology is simple to use, he will use it; if he believes that technology is difficult to use, he will not use it [19]. Ease of use refers to four indicators: simple to learn, simple to use, simple for consumers, and improves skills [20]. Perceived of use can be interpreted as the extent to which a particular system is used and whether the system is easy to use or not [21].…”
Section: Perceived Ease Of Usementioning
confidence: 99%
“…TAM also gives a perception of the acceptance of technology in the context of this research using smartphones. TAM is an adaptation of the Theory of Reasoned Action (TRA), which was used in this study to explain the relationship between attitude toward using e-commerce and intention to purchase (Budiantara et al, 2019). This study determines the effect of perceived usefulness and ease of use in explaining the behavioural intention to purchase construct through the construct of attitude toward using ecommerce.…”
Section: Introductionmentioning
confidence: 99%