The research aimed to determine the factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia, because even though online donation had been trending in Indonesia, not all donation projects are successful. Therefore further research was needed to identify factors that influence the success of an online donation project. Using quantitative method, the research used combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118 respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the perceived credibility of the crowdfunding platform. This is mainly because the transaction is conducted online, hence the donors are concerned about whether their donation is going to be distributed properly. Subsequently, the perceived credibility of crowdfunding platform is significantly affected by social presence, website quality, and transaction convenience, which support previous research related to Social Presence Theory and S-O-R Theory. Meanwhile, attitude, subjective norms, and perceived behavioral control have no significant impact on intention to donate, which may be due to several issues such as trust and security issues considering the donation is conducted through online. The crowdfunding platforms and fundraisers in Indonesia are expected to have guidelines about important aspects that may affect individual’s intention to donate in crowdfunding platform.

Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes. The distinctive finding can be due to the different behavior shown by social media users toward fundraising platforms, as they only want to donate and rarely engage in the fundraiser’s social media. The research calls for further investigation using multidimensional constructs to evaluate the drivers of intention to donate. Alternatively, further research can also be conducted to analyze the behavioral differences between millennials and other generations.

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future.

This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest

The number of Indonesian e-commerce users has increased in recent years.  Supported by escalated of information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims to determine the effect of perceived usefulness and ease of use on the intention to purchase of e-commerce users, which is supported by the theory of the Technology Acceptance Model (TAM). The respondents are 338 students. This study uses Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the construct and Partial Least Square (PLS) in testing the relationship between the variables. The findings depicted that perceived ease of use has a significant influence on attitude toward e-commerce and intention to purchase, attitude toward e-commerce significantly affects the intention to purchase, and perceived usefulness has a significant influence on attitude toward e-commerce, but not supported influence on intention to purchase. The managerial implication of this research is that the e-commerce companies in Indonesia can pay attention to the variables that become the factors in the acceptance of e-commerce to build and achieve better corporate goals.