“…The act of shopping often evolves into a habitual practice, where consumers allocate a portion or the entirety of the financial resources in pursuit of the desired products (Simbolon, Nurcholifa and Safarina, 2022). Shopping has transformed into a lifestyle for many, signifying the willingness to make sacrifices to acquire the desired products (Gosal, Kenang and Tjahjono, 2022). Both trending and discovered products can trigger impulsive purchases, leading to buying behavior (Gosal, Kenang and Tjahjono, 2022).…”