Perceived quality and intention to revisit coffee concept shops in Malaysia

Ting, Hiram; Lau, Wee Ming; Cheah, Jun‐Hwa; Yacob, Yusman; Memon, Mumtaz Ali; Lau, Evan

doi:10.1108/bfj-08-2017-0452

Cited by 25 publications

(52 citation statements)

References 57 publications

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“…Service quality should not be just about getting things done. Instead, it should also be about co-creating or offering value in the process (Luo et al , 2019; Ting et al , 2018; Ting and Thurasamy, 2016). Although Singaporeans care less about service quality and event organisation when joining Kuching Marathon, they appreciate any excellent deeds that enhance their experience.…”

Section: Discussionmentioning

confidence: 99%

Does it matter where to run? Intention to participate in destination marathon

Fam

Ting

Tan

et al. 2020

APJML

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PurposeThe purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate the mediating effect of perceived value and the moderating effect of intention to visit the destination on the intention to participate.Design/methodology/approachUsing purposive sampling technique, 177 valid Singapore marathon enthusiasts were sampled to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM).FindingsThe results show that amongst the other determinants, perceived organisation and perceived service quality do not contribute to perceived value and intention to participate in destination marathon. Perceived value is found to mediate all path relationships except the relationship between perceived organisation and intention to participate. Moreover, the relationship between perceived value and intention to participate is significantly moderated by intention to tour Sarawak.Originality/valueThis study makes a substantial contribution to the extant literature pertaining to destination tourism and value-based marketing in an emerging market. In particular, it highlights the importance of perceived value and the relevance of destination tourism in joining a sport event on foreign soil. The use of PLS–SEM also allows a rigorous assessment of the relationships under investigation and provides better estimations of the phenomenon.

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Section: Discussionmentioning

confidence: 99%

Does it matter where to run? Intention to participate in destination marathon

Fam

Ting

Tan

et al. 2020

APJML

Self Cite

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“…Baloglu et al , 2019; Li et al , 2018). Research on the food industry, especially, coffees cafes, have also found boosting effects of past customer experiences on making revisits (Ting et al , 2018).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“…However, attitudes and beliefs are considered as the predictor of customer’s ultimate behaviors (Wang et al , 2009). Studies in the field of hospitality and food industry have highlighted perceived service quality, experience quality, product quality (Ting et al , 2018), word of mouth, prior experience (Aguilar-Rojas et al , 2015), subjective norms, behavioral control and attitudes (Meng and Choi, 2018) as the predictors of revisit intention. However, authenticity, interpersonal justice and the association of involvement with revisit intentions have largely been unexplored (Meng and Choi, 2018; Aguilar-Rojas et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention

Islam

Ahmed

Ali

et al. 2019

BFJ

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Purpose The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention, taking involvement as a mediator. Design/methodology/approach The data for this study were collected from 489 customers between April and July 2018 from an emerging coffee market. The customers were approached on a convenience basis and a questionnaire-based survey method was used to collect responses. Findings The data were analyzed using a two-stage structural equation modeling technique. The study noted authenticity, interpersonal justice and prior experience to not only have a direct impact on revisit intention but also having an indirect impact through involvement. Research limitations/implications This study is cross-sectional in nature, which is the foremost limitation of the study. Findings of the study reveal some unexplored dimensions of managing customers’ revisit intention, thus leaving a valuable message for the management of coffee cafes. Originality/value This study highlights the importance of authenticity, interpersonal justice, prior experience and involvement with respect to the revisit intention of the customers, as literature is scant on these variables.

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“…Food is known as the main driver of consumers’ patronage decisions. Food quality is a significant predictor of diners’ perceptions of restaurants (MacLaurin and MacLaurin, 2000), customer loyalty (Michel et al , 2017), and customer revisit intention (Ting et al , 2018). Furthermore, previous research states that understanding customers’ sensory perception of food product helps managers to be successful in food service business (Talavera and Chambers IV, 2017).…”

Section: Introductionmentioning

confidence: 99%

It tastes better when Bach meets red: the role of music and plate color on food evaluation

Cho

Mattila

Bordi

et al. 2019

BFJ

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Purpose The purpose of this paper is to examine the impact of arousal fit between music (auditory cues) and plate color (visual cues) on food evaluations. Design/methodology/approach A 2 (background music: high vs low arousal) ×2 (plate color: high vs low arousal) between-subjects experimental design was employed to test the hypotheses. Participants were recruited for a taste test in a food sensory lab located in a university in the northeastern USA. The dependent variable, food evaluation, was analyzed using analysis of covariance (ANCOVA). Findings The findings of this study indicate that when the two stimuli had congruent arousal qualities, participants rated the liking and perceived quality of a food item higher than those in the incongruent arousal conditions. More specifically, when the background music was high in arousal quality, participants gave higher evaluations for a food item served on a red (vs blue) plate. Conversely, when a low arousal music piece was played, a blue (vs red) plate resulted in higher food evaluations. Research limitations/implications This study contributes to the growing literature on cross-modal correspondence on consumers’ product evaluations. Extending previous research on the congruity effect to the food sensory literature, this study demonstrates the joint effects of background music and plate color on taste perceptions. The results suggest that restaurant operators should be strategic in their choice of physical stimuli. Originality/value The present study measured participants taste perceptions while they were exposed to visual and auditory cues. To the best of the authors’ knowledge, this is the first study that empirically demonstrates the impact of multiple environmental factors on taste evaluation.

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Perceived quality and intention to revisit coffee concept shops in Malaysia

Cited by 25 publications

References 57 publications

Does it matter where to run? Intention to participate in destination marathon

Does it matter where to run? Intention to participate in destination marathon

Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention

It tastes better when Bach meets red: the role of music and plate color on food evaluation

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