Does it matter where to run? Intention to participate in destination marathon

Fam, Kim‐Shyan; Ting, Hiram; Tan, Kim-Lim; Hussain, Kashif; Cheah, Jun‐Hwa

doi:10.1108/apjml-12-2019-0737

Cited by 22 publications

(24 citation statements)

References 68 publications

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“…The relationship between sportevent quality and destination image affirms previous research that indicate service quality during sport events as the main determining factor for visitors' satisfaction, which leads them to revisit behavioral intention (Kim et al, 2018). Furthermore, sport-event quality could contribute to co-create or create more value in the process of building destination image to attract visitors (Fam et al, 2020).…”

Section: Resultssupporting

confidence: 82%

Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

2021

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The research aimed to examine the relationship between destination image, sports involvement, quality of sport events, and travel motives as antecedent factors to predict repeat visit intentions of marathon events. This was a further study of the trends that occur in society regarding the changing perception that sport is not only for health purposes, but also as a profitable tourism subject. Data was collected using quantitative, non-probability, purposive sampling methods. The research instrument was an online questionnaire which was distributed to tourists and athletes who took part in running sport-events. The data analysis method uses Structural Equation Modelling with Smart PLS 3.0. The test results show that not all research hypotheses are accepted. Sport-event quality (SQ) has a positive relationship but has no significant effect on revisit intention (RI) from repeated sporting events. The positive effect of travel motive (TM) on the intention to revisit a repetitive sporting event (RI) is proven. Travel motive (TM) also has a positive and significant effect on destination image (DI). Sports involvement (SI) has a positive and significant effect on revisit intention (RI). The same positive and significant effect is also shown in the relationship between sports event quality (SQ) and destination image (DI) variables. Revisit intention (RI) of repeated sporting events was found to be positively influenced by destination image (DI). There is a significant indirect effect of sport-event quality on intention to revisit repeated sporting events (RI), mediated by destination image.

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Section: Resultssupporting

confidence: 82%

Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

2021

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“…Ajzen (1991) further explained that TPB had been regarded as one of the most established models to explain human behavior. It has been deployed across different contexts, including higher education (Tan et al, 2020b), tourism (Fam et al, 2020), green practices (Wong et al, 2020), technology adoption (Lee, 2009) and e-sports (Alzahrani et al, 2017). Ajzen (2020) acknowledged that additional predictors could be included to contextualize the research.…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

“…Five items were deleted due to low factor loading, resulting in an increase of its composite reliabilities and AVE above the recommended threshold. Studies such as Fam et al (2020)…”

Section: Measurement Modelmentioning

confidence: 99%

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

Tan

Sia

Tang

2021

APJML

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PurposeCoronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying.Design/methodology/approachData were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further.FindingsThis study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying.Originality/valueThis research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.

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“…A large, passionate audience typically cheers along running routes, and local performances and food are provided [20]. Runners may visit tourist attractions nearby or enjoy local delicacies after the marathon; this renders the entire event enjoyable [27,28].…”

Section: Playfulnessmentioning

confidence: 99%

Sustainable Strategies for Marathon Tourism in the Time of Pandemics

et al. 2021

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This study established a new assessment framework to explore the mutual influences of the international marathon tourism indices. A hybrid multiple-criteria decision-making model was used to determine solutions. The surveyed expert team revealed that satisfaction with the Kaohsiung International marathon indices requires improvement, especially in the age of pandemic crisis. To make marathon tourism sustainable, we propose the following systematic improvement procedures: Decision-makers should improve the manager’s professional capabilities and ability to use a comprehensive thinking model to solve problems. Next, managers should invite tourism practitioners from neighboring areas to provide more diverse food and performances along the marathon route. Citizens should be invited to join the cheerleaders to create a lively atmosphere. In addition to the full marathon and half marathon, a completion certificate and a better gift should be provided to participants of races of other distances to increase their sense of self-worth and to encourage more runners to participate, thereby ensuring a more robust crowd of runners at the starting line.

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Does it matter where to run? Intention to participate in destination marathon

Cited by 22 publications

References 68 publications

Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

Sustainable Strategies for Marathon Tourism in the Time of Pandemics

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