Relationship Analysis of Destination Image, Sports Involvement, Event Quality and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

Abstract

The research aimed to examine the relationship between destination image, sports involvement, quality of sport events, and travel motives as antecedent factors to predict repeat visit intentions of marathon events. This was a further study of the trends that occur in society regarding the changing perception that sport is not only for health purposes, but also as a profitable tourism subject. Data was collected using quantitative, non-probability, purposive sampling methods. The research instrument was an online questionnaire which was distributed to tourists and athletes who took part in running sport-events. The data analysis method uses Structural Equation Modelling with Smart PLS 3.0. The test results show that not all research hypotheses are accepted. Sport-event quality (SQ) has a positive relationship but has no significant effect on revisit intention (RI) from repeated sporting events. The positive effect of travel motive (TM) on the intention to revisit a repetitive sporting event (RI) is proven. Travel motive (TM) also has a positive and significant effect on destination image (DI). Sports involvement (SI) has a positive and significant effect on revisit intention (RI). The same positive and significant effect is also shown in the relationship between sports event quality (SQ) and destination image (DI) variables. Revisit intention (RI) of repeated sporting events was found to be positively influenced by destination image (DI). There is a significant indirect effect of sport-event quality on intention to revisit repeated sporting events (RI), mediated by destination image.

Antecedents of yacht tourism participants’ satisfaction and word-of-mouth intention

“…Scholars and practitioners in management, economics, and marketing have been studying the factors that influence consumption behavior (Setyaningtyas et al, 2021). In general, people tend to engage in certain activities for reasons related to external factors as opposed to reasons that are integrated with their own identity (Rocchi et al, 2013).…”

The Impact of the China Open 500 Event on Sense of Community: Comparisons of Volunteers’ Pre- and Post-Event Perceptions

“…In total, 999 volunteers were part of the study and were distributed in different work areas of the event (Figure 2): Of the total population (999 volunteers), 805 personal (face-to-face) surveys were conducted by using a purposive non-probability sampling procedure with a 99% confidence interval and a sampling error of 0.5%. This sampling procedure was selected over others because of the absence of a census of volunteers in the city of Beijing; this type of sampling is commonly used in this type of research [108][109][110]. All respondents were informed prior to data collection and agreed to participate in the study, and their anonymity was assured by the research team.…”

Factors influencing MICE destination revisit intentions: A literature review

“…Niestety, w niewielu badaniach analizowano zamiary ponownej wizyty w ramach MICE (Bi, Yin, Chen, 2020;Fitri, 2021;Yodsuwan, Pathan, Butcher, 2020), a przecież behawioralne zamiary powrotu do miejsca docelowego są bardzo istotne dla zapewnienia udanego wydarzenia MICE, szczególnie w krajach rozwijających się (Fitri, 2021). Mimo że liczne badania dotyczące turystyki i wydarzeń skupiały się na czynnikach wpływających na decyzje turystów o powrocie do destynacji (Abbasi i in., 2021;Al-Dweik, 2020;Allameh i in., 2015;Baniya, Ghimire, Phuyal, 2017;Bi, Yin, Chen, 2020;Fitri, 2021;Susyarini i in., 2014;Tsai, 2020;Wicaksono, Setyaningtyas, Kirana, 2021;Yeoh, Goh, 2017), to rzadko wykonywano analizy czynników determinujących chęć ponownego udziału w wydarzeniu w kontekście krajów słabo rozwiniętych (Al-Dweik, 2020; Bi, Yin, Chen, 2020).…”

“…This is despite the fact that in the MICE context, behavioural intentions to return to a destination are highly significant, especially in developing nations (Fitri, 2021) in order to ensure successful MICE events. Even though numerous studies have looked into the factors that impact tourists' decisions to return to a destination for tourism and event research (Abbasi et al, 2021;Al-Dweik, 2020;Allameh et al, 2015;Baniya, Ghimire, Phuyal, 2017;Bi, Yin, Chen, 2020;Fitri, 2021;Susyarini et al, 2014;Tsai, 2020;Wicaksono, Setyaningtyas, Kirana, 2021;Yeoh, Goh, 2017), research on the factors that determine the desire to return to an event in the context of underdeveloped nations has been scarce (Al-Dweik, 2020;Bi, Yin, Chen, 2020).…”