Abstract:The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizin… Show more
“…Yoo and Chon (2008) indicated that numerous motivational factors drive MICE travellers' decisions and behaviours while Anas et al (2020) stated that motivational factors determine the success of MICE event. The motivational push and pull factors can be used to predict travellers' intent to attend or return to MICE events while Ramadan and Kasim (2022) revealed that the push and pull factors strongly influence an attendee's intention to revisit the same MICE event. Consequently, it is reasonable to assume that when push-and-pull travel motivations are combined, the likelihood of returning to a MICE destination increases; thus, it is essential to understand such events from the perspective of MICE attendees.…”
Section: Business Event Motivationmentioning
confidence: 99%
“…Destination attractiveness also plays an important role in maximizing the economic benefits yielded from event attendance (Hashemi et al, 2020). Ramadan and Kasim (2022) have also declared that a destination that provides various attractions inspires event planners to host MICE activities there and entices travellers to revisit it. Furthermore, a destination that provides more attractions encourages MICE tourists' decisions to revisit it in the future (Hashemi et al, 2018).…”
Section: Destination Attractionmentioning
confidence: 99%
“…Weru (2021) acknowledged that revisit intentions are the best predictor of post-travel behaviour, when tourists have a strong intention to engage in such behaviour, they prefer to participate in an event or revisit MICE destinations. Revisit intention has been viewed as an extension of the tourists' experience describing their future willingness to revisit the same destination being determined by previous travel experience (Ramadan & Kasim, 2022). Most studies related to MICE focused on destination selection from the standpoint of tourists and meeting planners (Aktas & Demirel, 2019;Crouch et al, 2019;Houdement et al, 2017;Liang & Latip, 2018;Para & Kachniewska, 2014;Pavluković & Cimbaljević, 2020); however, only a handful of studies investigated revisit intentions from the standpoint of tourists in the MICE domain (Bi et al, 2020;Fitri, 2021;Yodsuwan et al, 2021).…”
Section: Revisit Intentionsmentioning
confidence: 99%
“…In 2018, Jordan only generated about $50 million in revenue from MICE events, which is a comparatively limited compared to that of other countries, accounting for merely 1.7% of the total earnings generated from tourism worldwide (Gedeon & Al-Qasem, 2019). The low MICE revenue can be attributed to tourists' lack of interest in visiting or revisiting Jordan as a MICE destination (Ramadan & Kasim, 2022). This situation also raises questions about the significance of providing MICE facilities and services to attract and retain foreign visitors.…”
Section: Introductionmentioning
confidence: 99%
“…Research on its determinants has been widely discussed in developed countries (Abbasi et al, 2021;Al-Dweik, 2020;Allameh et al, 2015;Baniya et al, 2017;Bi et al, 2020;Fitri, 2021;Setyaningtyas et al, 2021;Susyarini et al, 2014;Yen, 2020;Yeoh & Goh, 2017), nevertheless, it is rather scarce when it comes to developing countries (Al-Dweik, 2020;Bi et al, 2020). Moreover, factors influencing it have primarily been discussed in the domains of sporting events (Allameh et al, 2015;Cho, 2021), cultural events (Yen, 2020), festivals (Al-Dweik, 2020) and mega-events (Zhang et al, 2022), but rarely in the domain of MICE (Bi et al, 2020;Fitri, 2021;Ramadan & Kasim, 2022;Yodsuwan et al, 2021).…”
The main objective of this study is to examine the impact of push and pull factors on the intentions of international participants to revisit MICE events held in Amman, given that there are very few existing studies on the topic. This research is quantitative and employs a questionnaire method to collect data. For data analysis, partial least squares structural equation modelling (PLS-SEM) was utilized to test the research hypothesis with a purposive sample of 479 international visitors who had attended 14 MICE events held in Amman in 2022. The study revealed that networking opportunities, educational opportunities, destination image, travel cost, destination attraction and accessibility have a significant positive impact on revisit intentions. In terms of implications, these findings contribute to enriching push and pull theory in this context among MICE participants. In practical terms, the findings contribute to empowering planners, managers, marketers and organizers in the MICE industry in terms of creating and promoting effective strategies related to MICE tourism. The findings are anticipated to be useful for conference organizers, enabling them to attract repeat participants in this extremely competitive event industry.
“…Yoo and Chon (2008) indicated that numerous motivational factors drive MICE travellers' decisions and behaviours while Anas et al (2020) stated that motivational factors determine the success of MICE event. The motivational push and pull factors can be used to predict travellers' intent to attend or return to MICE events while Ramadan and Kasim (2022) revealed that the push and pull factors strongly influence an attendee's intention to revisit the same MICE event. Consequently, it is reasonable to assume that when push-and-pull travel motivations are combined, the likelihood of returning to a MICE destination increases; thus, it is essential to understand such events from the perspective of MICE attendees.…”
Section: Business Event Motivationmentioning
confidence: 99%
“…Destination attractiveness also plays an important role in maximizing the economic benefits yielded from event attendance (Hashemi et al, 2020). Ramadan and Kasim (2022) have also declared that a destination that provides various attractions inspires event planners to host MICE activities there and entices travellers to revisit it. Furthermore, a destination that provides more attractions encourages MICE tourists' decisions to revisit it in the future (Hashemi et al, 2018).…”
Section: Destination Attractionmentioning
confidence: 99%
“…Weru (2021) acknowledged that revisit intentions are the best predictor of post-travel behaviour, when tourists have a strong intention to engage in such behaviour, they prefer to participate in an event or revisit MICE destinations. Revisit intention has been viewed as an extension of the tourists' experience describing their future willingness to revisit the same destination being determined by previous travel experience (Ramadan & Kasim, 2022). Most studies related to MICE focused on destination selection from the standpoint of tourists and meeting planners (Aktas & Demirel, 2019;Crouch et al, 2019;Houdement et al, 2017;Liang & Latip, 2018;Para & Kachniewska, 2014;Pavluković & Cimbaljević, 2020); however, only a handful of studies investigated revisit intentions from the standpoint of tourists in the MICE domain (Bi et al, 2020;Fitri, 2021;Yodsuwan et al, 2021).…”
Section: Revisit Intentionsmentioning
confidence: 99%
“…In 2018, Jordan only generated about $50 million in revenue from MICE events, which is a comparatively limited compared to that of other countries, accounting for merely 1.7% of the total earnings generated from tourism worldwide (Gedeon & Al-Qasem, 2019). The low MICE revenue can be attributed to tourists' lack of interest in visiting or revisiting Jordan as a MICE destination (Ramadan & Kasim, 2022). This situation also raises questions about the significance of providing MICE facilities and services to attract and retain foreign visitors.…”
Section: Introductionmentioning
confidence: 99%
“…Research on its determinants has been widely discussed in developed countries (Abbasi et al, 2021;Al-Dweik, 2020;Allameh et al, 2015;Baniya et al, 2017;Bi et al, 2020;Fitri, 2021;Setyaningtyas et al, 2021;Susyarini et al, 2014;Yen, 2020;Yeoh & Goh, 2017), nevertheless, it is rather scarce when it comes to developing countries (Al-Dweik, 2020;Bi et al, 2020). Moreover, factors influencing it have primarily been discussed in the domains of sporting events (Allameh et al, 2015;Cho, 2021), cultural events (Yen, 2020), festivals (Al-Dweik, 2020) and mega-events (Zhang et al, 2022), but rarely in the domain of MICE (Bi et al, 2020;Fitri, 2021;Ramadan & Kasim, 2022;Yodsuwan et al, 2021).…”
The main objective of this study is to examine the impact of push and pull factors on the intentions of international participants to revisit MICE events held in Amman, given that there are very few existing studies on the topic. This research is quantitative and employs a questionnaire method to collect data. For data analysis, partial least squares structural equation modelling (PLS-SEM) was utilized to test the research hypothesis with a purposive sample of 479 international visitors who had attended 14 MICE events held in Amman in 2022. The study revealed that networking opportunities, educational opportunities, destination image, travel cost, destination attraction and accessibility have a significant positive impact on revisit intentions. In terms of implications, these findings contribute to enriching push and pull theory in this context among MICE participants. In practical terms, the findings contribute to empowering planners, managers, marketers and organizers in the MICE industry in terms of creating and promoting effective strategies related to MICE tourism. The findings are anticipated to be useful for conference organizers, enabling them to attract repeat participants in this extremely competitive event industry.
COVID-19 posed challenges to all areas of society. This study aims to analyse the impact of COVID-19 on destination brand research between 2020 and 2022. Based on Scopus and Web of Science, the researchers analysed the impact of COVID-19 on destination branding research. Thus, the systematic literature review associated with the integrative review was the method used in the study. The combined research databases showed limited published research on COVID-19 and the investigated topic. It is surprising to see such a contrast in an area that has experienced continuous growth since 2005. This article is relevant for public policy planners, tourism professionals, researchers, and students interested in destination branding. It is still necessary to perform a study on the impact of COVID-19 on destination branding. It should compare the peak of the pandemic in 2020–2022 with the current situation in 2024. An in-depth case study would be an especially welcome addition to the literature. The COVID-19 pandemic has underscored the critical importance of destination brand management in addressing unprecedented challenges and crises.
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