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Purpose-The purpose of this paper is to examine the effect of perceived quality on intention to revisit coffee concept shops among regular and irregular consumers. Specifically, the framework developed by Pine and Gilmore (2000) is adopted to look into the effect of product, service and experience qualities on intention to revisit. Design/methodology/approach-The explanatory sequential mixed-methods design was used to articulate the intention of consumers to revisit coffee concept shops. A preliminary study was conducted to define regular and irregular consumers. Self-administered questionnaire was first administered before using interview to elicit more insights and triangulate the findings. Findings-The combination of both quantitative and qualitative findings show that the experiences of regular consumers at coffee concept shops include personal routine activities, while the experiences of irregular customers are composed of occasions with specific and collective purposes. While the intention to revisit of the former is related to the product and service quality, the intention of the latter is largely affected by its service and experience quality. Originality/value-Given the rapid rise of coffee concept shops in the developing markets, the use of a mixed-methods design provides more insights into the intention to revisit of the regular and irregular consumers. It underscores the importance for the organisations to know what really matters to the diverse consumers.

This study looks at a one of the many use of a direct negative advertisement in Malaysian politics. Negative advertising has been constantly used by political parties in Malaysia. This paper looks specifically at one of such advertisements and its effect on voters where it was specifically aimed at (Batang Ai, Sarawak). The study measures attitude towards the advertisement, advertisement likeability, advertisement believability, positive emotional quotient towards the advertisement and its affect on actual behavior. Response was obtained from Batang Ai voters and divided into two groups, Barisan Nasional and non-Barisan Nasional voters. A total of 150 respondents were used in this study and the data were analyzed using descriptive analysis, Independent Sample t-test, Correlation and Regression. The findings indicate significant difference between Barisan Nasional and non-Barisan Nasional for all variables except for attitude towards the advertisement. It also shows that advertising believability is the only variable that impacts actual behavior.

This study explores the effect of personal values (individualistic and collectivist values) on consumers’ involvement and attitude towards discount sales promotion. In order to create and test a more parsimonious predictive-based research model, this study used a closed-ended survey and a two-stage technique using partial least square structural equation modelling. The findings imply that individualistic and collectivist beliefs influence consumer involvement and attitude toward discount sales promotions. Furthermore, the findings of this study expand current knowledge on similar sales promotion areas where this study details the effect of personal value (from both the lens of individualistic and collectivist values perspective) on involvement and attitude towards discount sales promotion, as well as the mediating effect of involvement on personal values (individualistic and collectivist values) and attitude towards sales promotion. Understanding the impact of personal values, involvement, and attitude toward discount sales promotion is crucial, according to this study, especially when selecting appropriate strategies for better market segmentation and targeting.

The main purpose of this study is to explore the perceptions of cosmetics and skin care products in Malaysian metrosexual men. The scope of this study is limited to Malaysian males aged between 20 – 50 years old. A total of 105 respondents were interviewed and only 100 complete interviews was used. The results show that majority of respondents believed that cosmetics are for ladies while skin care products are associated with protection. Respondents also stated that men who use cosmetics and skin care products in daily life are normal. This study suggests that the relationship between consumer trends and social acceptance demonstrates the influence of new consumer culture. Moreover, the new consumer culture brings the opportunity to the cosmetics industry which has been saturated by female consumers.