Pengaruh Intensi Pelanggan Dalam Berbelanja Online Kembali Melalui Media Teknologi Informasi Forum Jual Beli (Fjb) Kaskus

Saragih, Hoga; Ramdhany, Rizky

doi:10.21609/jsi.v8i2.331

Cited by 31 publications

(30 citation statements)

References 22 publications

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“…Hasil penelitian ini sejalan dengan penelitian sebelumnya yang dilakukan olehTrisnawati et al (2012),Saragih dan Ramdhany (2012), situs belanja online Berrybenka.com semakin tinggi pula niat pelanggan untuk melakukan pembelian kembali pada situs onlineBerrybenka.com. Hasil penelitian sejalan dengan penelitian sebelumnya yang dilakukan oleh Adixio dan saleh (2013), Kusuma dan Suryani (2017), Chen dan Chou (2012), Mohamed et al (2014), serta Baskara dan Sukaadmadja, (2016) menemukan bahwa kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat beli ulang.…”

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PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)

Yolandari¹,

Kusumadewi²

2018

EJMUNUD

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The purpose of this study to determine the effect of customer experience, trust, customer satisfaction and re-purchase intention at online shopping site Berrybenka.com. The study was conducted in Denpasar City, using sample size of 112 people. Data were obtained by distributing questionnaires measured by Likert Scale. Data analysis techniques used in the form of classical assumption test, path analysis and equipped with test sobel. The results of this study indicate that customer experience and trust have a positive and significant effect on customer satisfaction. Customer experience and trust have a positive and significant impact on repurchase intentions. Customer satisfaction is able to positively mediate and significantly impact the customer's experience on repurchase intentions. Customer satisfaction is able to positively and positively mediate the effect of trust on repurchase intentions. Berrybenka.com is expected to maintain and even increase customer satisfaction so that it will impact on the intention to buy back. With the intention of buy back can affect the quality of online shopping site Berrybenka.com. Keywords : customers experience, trust, customer satisfaction, and repurchase intention

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PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)

Yolandari¹,

Kusumadewi²

2018

EJMUNUD

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“…Layanan yang ditawarkan oleh aplikasi Go-Food mampu menjawab kebutuhan serta keinginan konsumen yang merupakan karyawan kantoran yang membutuhkan hal-hal yang praktis guna menunjang kesibukan dan keterbatasan manusia modern saat ini. Hasil penelitian ini didukung oleh penelitian yang dilakukan oleh Saragih & Ramdhany (2012), Wen et al (2011) dan Widiana et al (2012).…”

Section: Hipotesisunclassified

Faktor-Faktor yang Mempengaruhi Kepuasan Karyawan Kantoran Serta Dampaknya pada Niat untuk Menggunakan Ulang Layanan Aplikasi Go- Food di Pontianak

Hitten

Susanto

2019

JEBIK

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The objectives of this research are to test the effect of peceived of usefullness, perceived ease of use, perceived of price on the intention to reuse the application Go Food, mediated by consumer satisfaction. The samples of the research were have been selected by using purposive sampling which is taking sample based on characteristics and the objective of the study. The data from this research is analyzed with WarpPLS by applying Structual Equation Model (SEM). The hypothesis is tested by using WarpPLS 6.0 program. The result shows that the perceived usefulness and perceived of price is has significant effect on consumer satisfaction whereas perceived ease of use do not have effect on consumer satisfaction, and consumer satisfaction is significantly effect on intention to reuse the application of Go-Food. JEL : M0Keywords : perceived usefulness, perceived ease of use, perceived of price, consumer satisfaction PENDAHULUANTeknologi informasi yang semakin canggih dirancang dalam mempermudah pekerjaan manusia dengan harapan dapat memenuhi kebutuhan informasi seputar dunia bisnis. Salah satu kecanggihan teknologi informasi tersebut adalah adanya internet yang memungkinkan terwujudnya pelayanan terbaik bagi para penggunanya. Berdasarkan survei yang dilakukan Asosiasi Penyelenggara Jaringan Internet Indonesia (APJII) yang menemukan bahwa sepanjang tahun 2016 sebanyak 132,7 juta orang dari sebanyak 256,2 juta orang penduduk Indonesia telah terhubung ke internet. Hal ini berarti sebanyak 51,8% penduduk Indonesia telah menjadi netter.Perkembangan internet yang semakin pesat juga mempengaruhi dunia bisnis. Saat ini semakin banyak bermunculan layanan aplikasi berbasis online. Layanan aplikasi berbasis online ini tentu akan memberikan kemudahan bagi para pengguna karena mereka hanya *

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“…Berbelanja online dapat dilakukan dimana saja selama terdapat jaringan koneksi dengan internet dan praktis dalam menggunakannya (Saragih dan Rizky, 2012). Kemudahan menjadi keunggulan bagi konsumen dalam melakukan perbelanjaan online.…”

Section: Pendahuluanunclassified

Pengaruh Gender, Daya Tarik Promosi, Kepemilikan Kartu Kredit Terhadap Perilaku Pembelian Impulsif Online Produk Lifestyle

Putra¹,

Santika²

2018

EJMUNUD

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Technological advances create a new paradigm in the business world. The rapid development of internet usage will have a positive impact for online business in Indonesia. One of the most desirable consumer behavior by marketers who use online media is the impulsive purchase behavior. This study aims to determine the effect of gender, attractiveness of promotion and ownership of credit cards against impulsive buying behavior online. This research was conducted in Denpasar City involving 60 respondents through purposive sampling method. This method was chosen because it is not known exactly the number of population. Data were collected through questionnaires. Data analysis technique used is multiple linear regression analysis technique.The results of this study found that gender positively and positively affects online impulsive buying behavior, promotional appeal positively and significantly affects online impulsive buying behavior and credit card ownership positively and significantly affects online impulsive buying behavior. Marketers are expected to be more accurate in determining market segmentation, more creative in promoting and able to provide convenience and convenience in the payment process when shopping online. Keywords: gender, attraction of promotion, credit card ownership, impulsive buying behavior.

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Pengaruh Intensi Pelanggan Dalam Berbelanja Online Kembali Melalui Media Teknologi Informasi Forum Jual Beli (Fjb) Kaskus

Cited by 31 publications

References 22 publications

PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)

PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)

Faktor-Faktor yang Mempengaruhi Kepuasan Karyawan Kantoran Serta Dampaknya pada Niat untuk Menggunakan Ulang Layanan Aplikasi Go- Food di Pontianak

Pengaruh Gender, Daya Tarik Promosi, Kepemilikan Kartu Kredit Terhadap Perilaku Pembelian Impulsif Online Produk Lifestyle

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