Tujuan penelitian ini adalah untuk menjelaskan pengaruh atmosfer ritel, dan promosi terhadap emosi positif, pengaruh atmosfer ritel, promosi, dan emosi positif terhadap impulse buying, peran emosi positif sebagai pemediasi atas hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar. Populasinya adalah seluruh konsumen yang pemah berbelanja dan melakukan Impulse Buying di Hypermarket Carrefour Denpasar. Metode penentuan sampel yang digunakan adalah purposive sampling sehingga didapat jumlah sampel 112 responden. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial atmosfer ritel, dan promosi berpengaruh positif terhadap emosi positif. Secara parsial atmosfer ritel, promosi, dan emosi positif berpengaruh positif terhadap impulse buying. Emosi positif memediasi hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar. Kata Kunci: Atmosfer Ritel, Promosi, Emosi Positif, Impulse Buying
The study aimed to perform a further analysis of the society’s awareness towards the natural environment, especially the awareness of having a healthy life, which leads them to have an awareness to use a natural-based product (environmentally friendly product). Furthermore, this awareness acts as a guidance for them to become consumers who care about their environment and also the material logistics management of each company to build a good customer relationship management with their customer. Along with this phenomenon, however, several reasons regarding the increase of environmentally friendly product consumption are unknown. This study focused on antecedents generating green purchase behavior, namely, social influence, green attitude, green value, and green trust. The approach applied in the study was a purposive sampling method with the 450 respondents in all over Bali. The finding showed that the social influence did not significantly impact the green purchase behavior. On the other hand, green attitude, green value, and green trust brought a positive and significant impact toward green purchase behavior. Social influence, green attitude, and green value influenced positively and significantly toward green trust. Green trust played a role as the relationship mediator of social influence, green attitude, and green value on green purchase behavior. The study was limited as it belonged to cross-sectional and longitudinal study, and it needed a lengthy period to validate the finding. It only accommodated the consumer’s green purchase behavior in Bali. Hence, it cannot be generalized; however, it can be developed in another area. Moreover, the practical implication for the producers of the environmentally friendly product is that they can be more attentive to certain variables that generate the green purchase behavior. The authenticity of the study is that the social influence does not influence the green purchase behavior toward the society in Bali. Furthermore, this study supports the Theory of Reasoned Action (TRA) particularly in marketing the green product. The study is a more completed model development of the green purchase behavior. Furthermore, the variable in this study is worth considering in developing the environmentally friendly product.
The purpose of this study to determine the effect of customer experience, trust, customer satisfaction and re-purchase intention at online shopping site Berrybenka.com. The study was conducted in Denpasar City, using sample size of 112 people. Data were obtained by distributing questionnaires measured by Likert Scale. Data analysis techniques used in the form of classical assumption test, path analysis and equipped with test sobel. The results of this study indicate that customer experience and trust have a positive and significant effect on customer satisfaction. Customer experience and trust have a positive and significant impact on repurchase intentions. Customer satisfaction is able to positively mediate and significantly impact the customer's experience on repurchase intentions. Customer satisfaction is able to positively and positively mediate the effect of trust on repurchase intentions. Berrybenka.com is expected to maintain and even increase customer satisfaction so that it will impact on the intention to buy back. With the intention of buy back can affect the quality of online shopping site Berrybenka.com. Keywords : customers experience, trust, customer satisfaction, and repurchase intention
Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi produk terhadap niat pembelian ulang dimediasi oleh kepuasan konsumen (Studi pada Bakery Patisserie & Café Sanur). Penelitian ini dilakukan di Kota Denpasar dengan teknik analisis data Path Analisis. Ukuran sampel yang didapat dengan menggunakan metode purposive sampling sebanyak 110 responden. Berdasarkan hasil analisis dapat dikemukakan bahwa inovasi produk berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Bakery Patisserie & Café Sanur. Inovasi produk berpengaruh positif dan signifikan terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Kepuasan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Kepuasan konsumen memediasi pengaruh positif inovasi produk terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Saran yang dapat direkomendasikan sebagai produsen, Bakery Patisserie & Café Sanur harus menjaga rasa yang enak dan meningkatkan hasil produksi sehingga konsumen senang dan terus ingin berbelanja. Harus tetap mempertahankan rasa puas dari konsumen baik dari segi layanan, tampilan makanan, serta rasa dari makanan itu sendiri yang menjadi hal utama yang dicari oleh setiap konsumen. Kata kunci: inovasi produk, kepuasan konsumen, niat beli ulang
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