PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN (Studi pada PT. Semen Indonesia (Persero), Tbk.)

Yaskun, Mohammad; Cahyono, Puguh

doi:10.30736/jpim.v1i3.38

Cited by 2 publications

(1 citation statement)

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“…Antara lain terungkap bahwa Sector CSR program kemitraan, pendidikan, kesehatan, pelestarian alam, bencana alam, olahraga seni dan budaya, sarana ibadah tidak berpengaruh signifikan terhadap citra perusahaan, bahkan sector sarana umum berpengaruh signifikan secara negative terhadap citra perusahaan (Yaskun dan Cahyono ,2016). Senada dengan itu bahwa penerapan CSR menghasilkan tanggapan yang kurang baik dari responden (Nirmalasari & Ulum, 2014: Yaskun & Cahyono, 2016.…”

Section: Nationally Accredited Journal -Decree No 21/e/kpt/2018unclassified

Pengaruh Corporate Social Responsibility (Csr) Terhadap Corporate Image Dan Dampaknya Pada Loyalitas Pelanggan Pt. Pegadaian (Persero) Di Pulau Lombok (Kasus Pada Penerima Program Kemitraan)

Prihatina¹,

Sakti²,

Athar³

2018

JMM UNRAM

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This research is an associative study with a quantitative approach.With 89 sample of customers of PT. Pegadaian (Limited) which is obtained by cluster sampling technique, consisting of customers which has received a Partnership Program of CSR assistance in Lombok Island in last 3 (three) years (2014-2016). This study used a causal correlation, which have independent variables (influencing variables) and dependent variables (variables that are affected). This research aims to determine the causal correlation between independent variables, CSR on the loyalty of customers of PT. Pegadaian (Limited) on Lombok through the Corporate image variable.Based on the results of the research and discussion it is inferred that : 1) There is a direct, positive and significant influence between CSR variables on Corporate Image. The data analysis showed that there is a very strong correlation between CSR variables and Corporate Image. 2) There is a direct, positive and significant influence between the variables of Corporate Image on Customer Loyalty. The data analysis showed that there is a very strong correlation between the variables of Corporate Image on Customer Loyalty. 3) There is a direct, positive and significant influence between CSR variables on customer loyalty. The data analysis showed that there is a very strong correlation between CSR variables on customer loyalty. 4) There is a direct, positive and significant influence between CSR variables on Customer Loyalty through Corporate Image. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Dengan sampel 89 pelanggan PT. Pegadaian (Persero) diperoleh dengan teknik cluster sampling, terdiri atas nasabah yang telah menerima Program Kemitraan bantuan CSR di Pulau Lombok dalam 3 (tiga) tahun terakhir (2014-2016). Hubungan yang digunakan dalam penelitian ini adalah adalah hubungan yang bersifat sebab akibat (kausal), dimana ada variabel independen (variabel yang mempengaruhi) dan variabel dependen (variabel yang dipegaruhi). Penelitian ini bertujuan untuk mengetahui hubungan sebab akibat antara variabel independen yaitu CSR terhadap variabel dependen loyalitas pelanggan melalui variabel intervening Corporate image.Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap Citra Perusahaan. Hasil analisis data juga menunjukan korelasi yang sangat kuat antara variabel CSR dan Citra Perusahaan. 2) Terdapat pengaruh langsung, positif dan signifikan antara variabel Citra Perusahaan terhadap Loyalitas Pelanggan. Dari hasil analisis data juga ditemukan korelasi yang sangat kuat antara variabel Corporate Image pada Loyalitas Pelanggan. 3) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap loyalitas pelanggan. Hasil analisis data juga menemukan korelasi yang sangat kuat antara variabel CSR terhadap loyalitas pelanggan. 4) Ada pengaruh langsung, positif dan signifikan antara variabel CSR pada Loyalitas Pelanggan melalui Corporate Image.Keywords : CSR ; Corporate Image ; Customer Loyalty

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Section: Nationally Accredited Journal -Decree No 21/e/kpt/2018unclassified

Pengaruh Corporate Social Responsibility (Csr) Terhadap Corporate Image Dan Dampaknya Pada Loyalitas Pelanggan Pt. Pegadaian (Persero) Di Pulau Lombok (Kasus Pada Penerima Program Kemitraan)

Prihatina¹,

Sakti²,

Athar³

2018

JMM UNRAM

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The role of firm size on environmental performance in the developing country

Hidayah

Suryandari

Suryarini

et al. 2022

CBSR

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The balance between economic development and environmental performance is very important for human life (Zhang, Geng, & Wei, 2022; Haldorai, Kim, & Garcia, 2022). This study aims to examine the role of firm size on the relationship between the type of industry and the audit committee on environmental performance. The sample consisted of 198 units of analysis. The method used descriptive analysis and ordinal regression analysis with an absolute difference value test for moderation. The results show the type of industry and the audit committee positively affect environmental performance. In addition, firm size could moderate the relationship between the type of industry and environmental performance. However, firm size failed to moderate the relationship between the audit committee and environmental performance. This research limitation is only covered the Rating Program in Environment Management Performance (PROPER) firms. This research is the first model to investigate the role of firm size on the relationship between the type of industry, the audit committee, and environmental performance. This paper gives more knowledge for government to make strict policies related to the environmental problem to avoid severe natural damage in Southeast Asia, especially in Indonesia. This study contributes to the literature on company’s management practices. A firm should encourage the audit committee’s effectiveness and improve the asset to achieve better environmental performance.

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PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN (Studi pada PT. Semen Indonesia (Persero), Tbk.)

Cited by 2 publications

References 0 publications

Pengaruh Corporate Social Responsibility (Csr) Terhadap Corporate Image Dan Dampaknya Pada Loyalitas Pelanggan Pt. Pegadaian (Persero) Di Pulau Lombok (Kasus Pada Penerima Program Kemitraan)

Pengaruh Corporate Social Responsibility (Csr) Terhadap Corporate Image Dan Dampaknya Pada Loyalitas Pelanggan Pt. Pegadaian (Persero) Di Pulau Lombok (Kasus Pada Penerima Program Kemitraan)

The role of firm size on environmental performance in the developing country

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