Penelitian ini bertujuan untuk menganalisa pengaruh kompetensi dan komitmen organisasi terhadap kinerja pegawai dengan motivasi sebagai variabel intervening pada Dinas Pendidikan dan Kebudayaan Kota Bima. Populasi penelitian ini adalah Pegawai Negeri Sipil pada Dinas Pendidikan dan Kebudayaan Kota Bima yang berjumlah 55 orang, dimana keseluruhan pegawai menjadi sampel penelitian. Pengukuran variabel dilakukan dengan menggunakan Skala Likert. Teknik analisis yang digunakan pada penelitian ini adalah Analisis Jalur. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh signifikan terhadap kinerja pegawai, tetapi motivasi tidak memediasi pengaruh kompetensi terhadap kinerja pegawai. Sedangkan komitmen organisasi tidak berpengaruh signifikan terhadap kinerja pegawai. Penulis menyarankan agar Dinas Pendidikan dan Kebudayaan Kota Bima meningkatkan kinerja pegawai melalui peningkatan kompetensi pegawai dengan memberikan kesempatan bagi pegawai untuk meningkatkan jenjang pendidikannya serta mengikutsertakan pegawai dalam berbagai pendidikan dan pelatihan yang sesuai dengan tupoksinya.
The purpose of this study was to determine the importance of the influence of the marketing mix, consisting of products, prices, places, promotions, physical evidence, people and processes on the customer's decision to borrow consumer credit, and to find out which of the seven marketing mix variables had the most impact dominant in the customer's decision to borrow consumer credit from PT. Bank NTB Syariah. This study is a descriptive study with both a population and a sample of 50 people obtained by non-probability techniques that is, using targeted sampling. Data collection techniques used were interviews, observation and documentation. This type of research data is quantitative data and qualitative data. Data sources used are primary data and secondary data. Data analysis was performed by multiple regression analysis with the F test to test the significance of the relationship of the seven independent variables along with the dependent variable. The results showed that 1) the marketing mix of services consisting of products, prices, promotions, places, people, processes and physical evidence had a significant impact on customer loan decision making; 2) Process variables have the most dominant influence on the customer's decision to borrow consumer credit from PT. Bank NTB Syariah.
Taman Wisata Alam Gunung Tunak is located in Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. Taman Wisata Alam Gunung Tunak has various potential tourist objects. This study aims to explain the influence of tourism products and electronic word of mouth on the decision to visit with destination images as a mediating variable in Gunung Tunak Nature Park. This research is a causal and associative research through a quantitative approach. The population in this study are visitors who visit the Taman Wisata Alam Gunung Tunak. The sample used in this study were 109 respondents with accidental sampling method. Based on the results of the analysis of the influence of tourism products and e-WOM on visiting decisions, it is concluded that the variables of tourism products and e-WOM have a significant positive effect on the variable of tourist decisions to visit in Taman Wisata Alam Gunung Tunak. Then the tourism product variables and e-WOM have a positive effect on the image of the destination, and the variable of destination image has a positive effect on the decision to visit. In addition, the variable of destination ctra also partially mediates the effect of wsata and e-WOM products on the decision to visit tourists.Keywords:Tourism Product, Electronic Word of Mouth, Destination Image, and Visit Decision
Customer behavior is one of the challenging studies in marketing. Most of all, the customer’s behavior towards a tourism destination’s product such as food or as we often call gastronomy. This study is a qualitative research aimed to know what’s behind the food preferences of foreign tourist from different countries (such as Australia, Finland, Japan, Malaysia, and the UK), what motivates them when choosing a certain food during their holiday. In-depth interview along with keen observation were held to get sufficient information and deep results on the purpose of the study. This study was held in Lombok and ten participants were being interviewed. The results indicate that there are three main aspects that affect the participants in choosing their food when in a tourism destination: a) Exposure effect; b) Intention to looking for new experiences and/or based on past experiences; and c) The food aspects. This study surely answers that providing sufficient information to the international market of our tourism industry is a big must as they surely will search for related information before deciding on what to consume in a certain destinations as well as providing them with good quality culinary and a long life experiences that they can cherish in the future.
Studi ini berangkat dari adanya masalah pembangunan pariwisata yang semakindipandang sebagaialat pentingdalam meningkatkan pertumbuhan ekonomi. Pengembangan pariwisata tidak terlepas dari strategi pemasaran sebagai upaya pencitraan dengan membangun destinasi pariwisata yang memadai. Sosial media merupakan fenomena terbaru yang memainkan peran penting dalam pemasaran sebuah produk atau layanan sebuah perusahaan, termasuk industri jasa pariwisata. Namun, sejauh mana efektifitas sosial media sebagai strategi promosi perlu untuk dikaji lebih jauh. Penelitian ini bertujuan untuk mengkaji lebih jauh efektivitas penggunaan sosial media dari sudut pandang pelanggan atau komunitas wisatawan dan pengembangan model empirik social media marketing terhadap keputusan berkunjung. Pendekatan studi kasus dan studi pustaka harus dilakukan untuk mengungkap sejauh mana efektivitas social media marketing dalam menjaring wisatawan lokal maupun mancanegara untuk berkunjung. Studi pustaka mencoba mengungkapkan inovasi-inovasi penggunaan sosial media dalam pemasaran industri pariwisata, sedangkan studi kasus berfokus pada pengaruh sosial media pada wisatawan yang berkunjung ke sebuah destinasi wisata. Temuan konseptual menunjukkan kecenderungan wisatawansaat ini mulai beralih ke media sosial untuk membantu merencanakan perjalanan mereka, sekaligus menjadi sumber inspirasi bagi calon wisatawan yang akan melakukan perjalanan wisata.
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