The Generasi Berencana National Program (GenRe) is conducted to overcome adolescents problems in Indonesia. GenRe have three key messages, say no to; premarital sex, early marriage and drug addiction. However, generation Z in Jakarta are less aware of GenRe campaign. This study aims to find out why generation Z in Jakarta are less aware of GenRe, how are the attitudes of generation Z in Jakarta to the key messages of GenRe and how GenRe's organizers create closeness with them. The Covid-19 pandemic is an opportunity for GenRe organizers to optimize their activities through digital platforms. This research uses a qualitative approach with a case study design and snowball technique sampling. Data collection were carried out through in-depth interviews. The results showed, the informants were less aware of Genre because it did not attract their attention. Their attitude tend to be permissive towards pre-marital sex and drug use in contrast to the "say no" to the three key messages of GenRe. Multilevel Health Education Model approach with an emphasis on the importance; understanding, engagement and building trust, are used to create engagement between GenRe organizers and generation Z in Jakarta by optimization of digital media.