The rise of the internet and information communication technology (ICT) has signified the role of digital diplomacy for the current foreign policy. Since recent times, countries across the world inevitably have to deal with the increasing use of the internet. Under Joko Widodo's administration, Indonesia's Ministry of Foreign Affairs (MOFA) responds to this trend by embracing digital technology on their work. Its commitment can be traced from the document of the National Medium-Term Development Plan 2015-2019 and the document of Strategic Planning of Indonesia's MOFA 2014-2019. In practice, Indonesia's MOFA vigorously grasped to implement digital diplomacy by asserting the importance of website, social media, and mobile application to support their work. However, in this regard, is Indonesia diplomacy really going digital? This article argues that Indonesia's digital diplomacy, even in recent times, continues to lack substance and a framework. Digital diplomacy involves more than mere transformation of the content or conversation into digital media. Therefore, it is necessary that digital diplomacy is equipped with strategic planning and solid framework which are manifested in the blueprint or road map document. Yet, the practice of Indonesia's digital diplomacy is not armed with these documents. Therefore, this paper argues that the effort of Indonesia's MOFA to build a strategic road map document is essential in managing various problems and challenges in implementing digital diplomacy.
This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.
The Covid-19 pandemic has a broad impact on various aspects and lines. One of them is that the country’s economy has not moved forward as before. The unemployment rate increase among the iGeneration who have just graduated from college feels confused and anxious because they have not found a job, thus negatively affected them. This research aims to analyze the iGeneration in facing the impact of Covid-19 pandemic in cognitive dissonance theory by linking interpersonal communication through communication psychology. This research was a case study of a conservative generation of 22 years of age with excellent academic achievements. The results show that of the three mental mechanisms that consist of selective prevents dissonance, post-decision dissonance creates a need for reassurance, and minimal justification for action induces a shift in attitude, the informants have different perspectives and perceptions that affect self-efficacy on the issue as cognitive dissonance.
The Generasi Berencana National Program (GenRe) is conducted to overcome adolescents problems in Indonesia. GenRe have three key messages, say no to; premarital sex, early marriage and drug addiction. However, generation Z in Jakarta are less aware of GenRe campaign. This study aims to find out why generation Z in Jakarta are less aware of GenRe, how are the attitudes of generation Z in Jakarta to the key messages of GenRe and how GenRe's organizers create closeness with them. The Covid-19 pandemic is an opportunity for GenRe organizers to optimize their activities through digital platforms. This research uses a qualitative approach with a case study design and snowball technique sampling. Data collection were carried out through in-depth interviews. The results showed, the informants were less aware of Genre because it did not attract their attention. Their attitude tend to be permissive towards pre-marital sex and drug use in contrast to the "say no" to the three key messages of GenRe. Multilevel Health Education Model approach with an emphasis on the importance; understanding, engagement and building trust, are used to create engagement between GenRe organizers and generation Z in Jakarta by optimization of digital media.
Pada 2017 Pemerintah mentargetkan sebanyak 8 juta usaha mikro, kecil, dan menengah (UMKM) Indonesia sudah berjualan online pada 2019. Untuk mewujudkan hal tersebut berbagai pelatihan digital diberikan kepada para pelaku UMKM di Indonesia. Salah satunya kepada pelaku UMKM di Kota Cirebon, Jawa Barat. Terdapat sekitar 1698 pelaku UMKM di Kota Cirebon. Jika dulu pelaku UMKM di Kota Cirebon banyak yang menjajakan produk yang dikaitkan dengan ciri khas kotanya sebagai Kota Udang seperti kerupuk udang, terasi, dan juga batik dan lukisan kaca khas Cirebon, kini muncul pelaku UMKM yang mengembangkan produk-produk baru yang kedepannya mungkin bisa menjadi ciri khas Kota Cirebon yaitu bawang goreng, relief logam, sabun, dan sebagainya. Namun permasalahannya banyak para pelaku UMKM yang kurang paham menyusun strategi komunikasi pemasaran. Untuk dapat mengembangkan usaha pelaku UMKM kota Cirebon, perlu dilakukan pelatihan manejemen komunikasi merek seperti pemilihan tema yang menarik untuk dikomunikasi melalui kemasan produk ataupun media promosi online dan membuat simulasi strategi perencanaan media online untuk mempromosikan produk. Dengan komunikasi yang tepat tidak hanya dapat mengkomunikasikan produk kepada konsumen namun juga dapat mendukung city branding Kota Cirebon.
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