Penerapan 7p Sebagai Strategi Pemasaran Pendidikan Tinggi

Maisah, Maisah; Mahdayeni, M; Maryam, Maryam; Alhaddad, Muhammad Roihan

doi:10.31933/jemsi.v1i4.116

Cited by 9 publications

(10 citation statements)

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“…(Sukotjo, 2010) for service businesses there are 7 elements of marketing mix (Marketing Mix-7p) namely: Product, Price, Promotion, Place, People, Process, and Physical Evidence. The marketing mix of 7P services also shapes the image of higher education institutions through marketing activities such as physical facilities, the ability and knowledge of educators, ease of access and news via the internet and symposia held by these educational institutions (Maisah et al, 2020).…”

Section: Marketing MIXmentioning

confidence: 99%

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Strategy Analysis of the 7p Marketing Mix in Co-Working Space

2022

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The development of co-working spaces in Indonesia still faces several obstacles, such as there are still many Indonesians who still feel unfamiliar with the concept of co-working space, differences in work culture, and the assumption that the costs incurred for co-working spaces are not cheap because office co-working spaces look more modern. Co-working space providers must be able to choose a strategic location with an attractive concept and design a comfortable space for workers who often have to be ready to work with fast and high mobility. The purpose of this study is to determine the impact of the 7p marketing strategy implemented by PT Space Digital Indonesia or Space-Con, a startup in the field of container-based coworking space services. The concept of 7p is considered the best option for developing new businesses (startups). 7p consists of 7 elements to increase sales growth and company revenue. Keywords: co-working space, marketing mix, startup, 7p

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Section: Marketing MIXmentioning

confidence: 99%

“…Physical Evidence is the physical environment in which services are created, which directly interacts with their consumers (Maisah et al, 2020). Sukotjo (2010) explained that the characteristics of the physical environment are the most visible aspects of the situation.…”

Section: Physical Evidencementioning

confidence: 99%

Strategy Analysis of the 7p Marketing Mix in Co-Working Space

2022

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“…Both in the form of financial information about costs and non-financial information that has to do with productivity, quality and other key success factors for an organization. According to Maisah (2013) there are four necessities for cost management information, namely: (1) Strategic management, namely to make strategic decisions that are right for product selection, process methods, techniques, and marketing channels, and things that are long-term; (2) Planning and decision making to support that is continuously carried out in relation to equipment transfer, cash flow management, material purchases, and scheduling; (3) Management and operational controls, cost management information is needed to provide a reasonable and effective basis for identifying inefficient operations and to reward and support the most effective managers; and (4) Preparation of financial statements, cost management information needed to provide accurate records of inventories and other assets.…”

Section: Higher Education Financingmentioning

confidence: 99%

Building Strategic Feasibility of Higher Education through Quality Assurance

Khardi¹,

Zoztafia²,

Irama³

2020

TJKMP

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Quality assurance in Higher Education is based on the accomplishment of the community needs in the digital era, so that demands and expects higher education to make innovations that needed by the community, such innovations are strategic higher education to provide hope to the community. The purpose of writing this article is to provide strengthening and knowledge in higher education to always determine the direction and policies that can do competition. This study is descriptive non-experimental which is an exposure to a concept of ideas supported by the literature. Based on the explanation, it was concluded that to build the strategic feasibility of higher education, quality assurance is needed that can build competitive innovations, namely creating professional Human Resources.

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“…Formal educational institutions such as Raudhatul Athfal, who want progress and success for an extended level, must compete and practice sustainable marketing strategies because there are many traditional educational institutions under the auspices of various government-owned institutions or certain foundations. The number of students affects the institution's financial welfare and teaching and learning activities to produce quality output (Maisah et al, 2020). The utilization of public demand in maintaining the institution's quality is very influential on the institution's future.…”

Section: Introductionmentioning

confidence: 99%

Intercultural Communication: Strategy to Improve School Competitiveness Based on Public Demand

Sulhadi¹,

Baharun²,

Rozi³

et al. 2022

J. Obs. J. Pendidik. Anak Usia Dini

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Having a strategy to increase the institution's competitiveness provides positive energy for an institution to develop the institution. This study analyzes and examines strategies to increase competitiveness through public demand intermediaries at RA Masyitoh III Sumberanyar Paiton Probolinggo. This research uses a qualitative approach. Technical analysis of the data through interviews, observation, and documentation is then carried out reduction which is processed on the display of the last data drawing conclusions. Research shows results; the strategy of increasing the competitiveness of public demand in RA Masyitoh III is carried out by creating school branding, public engagement, and continuous improvement through evaluation of the implementation of school branding and public engagement that has been running. From the study results, the public demand strategy carried out by RA Masyithoh III became a breakthrough for institutions at the level in the Paiton region that do not have a marketing strategy. The implications for the institution are that the institution is increasingly recognized by the broader community with increasingly highlighted characteristics. The implications for teachers are that teachers will further increase their competence in their respective fields to keep up with the institution's development.

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Penerapan 7p Sebagai Strategi Pemasaran Pendidikan Tinggi

Cited by 9 publications

References 0 publications

Strategy Analysis of the 7p Marketing Mix in Co-Working Space

Strategy Analysis of the 7p Marketing Mix in Co-Working Space

Building Strategic Feasibility of Higher Education through Quality Assurance

Intercultural Communication: Strategy to Improve School Competitiveness Based on Public Demand

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