Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

Abstract

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

Pembuatan alat deteksi suhu tubuh untuk jamaah masjid sebagai pencegahan penyebaran COVID-19 di rumah ibadah

“…Terbukti banyak muncul gerakan masyarakat untuk saling membantu satu sama lain selama pandemi terjadi. Beberapa diantaranya antara lain adalah gerakan kampanye edukasi pencegahan COVID-19 yang dilakukan oleh Persit Kartika Chandra Kirana Cabang XXXIX Dim 0718 Koorcab Rem 073 PD IV/Diponegoro (Erowati et al, 2020), penyediaan alat kesehatan untuk masyarakat umum oleh sejumlah organisasi non profit seperti Palang Merah Indonesia, Care Indonesia, Caritas Indonesia, Aksi Cepat Tanggap, Forum Zakat, Catholic Relief Services (CRS), Al Khair Indonesia, Dompet Dhuafa, Ibu Foundation, Jaringan Gusdurian Peduli, Wahana Visi Indonesia, dan Yayasan Buddha Tzu Chi (Sari, 2020), pelatihan pembukuan keuangan sederhana untuk bertahan selama pandemi (Sudaryanto, Maruta, et al, 2020), pendampingan pemanfaatan Facebook Business Site sebagai upaya peningkatan penjualan pada UMKM bakery (Wali et al, 2021), pemasaran online dan strategi meningkatkan penjualan di SMK IPIEMS Surabaya (Nugroho et al, 2021), pendampingan kelas ibu hamil di masa pandemi COVID-19 (Cholifah et al, 2021), sosialisasi perilaku hidup bersih dan sehat (Umboro et al, 2021), pemanfaatan media pembelajaran virtual di era new normal (Parahita et al, 2021), pengembangan alat sterilisasi dan desinfeksi (Fadlika et al, 2021) serta berbagai gerakan sosial lainnya.…”