2014
DOI: 10.12977/ocula29
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Peircean semiotics and transmedia dynamics. Communicational potentiality of the model of Semiosis

Abstract: In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary com

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Cited by 5 publications
(2 citation statements)
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“…Peirce: "Something which stands to somebody for something in some respect or capacity" [53] (p. 228). Peirce's definition and his extensive writings on semiotics are cited extensively in the literature [54][55][56][57][58]. A sign is commonly modeled as a single, triadic relation of a sign object, what the sign is about, a sign vehicle, which expresses the sign, and an interpretant, what the sign means, although there are significant variations in the nomenclature of the components in the literature [59].…”
Section: Meaning Makingmentioning
confidence: 99%
“…Peirce: "Something which stands to somebody for something in some respect or capacity" [53] (p. 228). Peirce's definition and his extensive writings on semiotics are cited extensively in the literature [54][55][56][57][58]. A sign is commonly modeled as a single, triadic relation of a sign object, what the sign is about, a sign vehicle, which expresses the sign, and an interpretant, what the sign means, although there are significant variations in the nomenclature of the components in the literature [59].…”
Section: Meaning Makingmentioning
confidence: 99%
“…Sob o ponto de vista pragmático da semiose peirceana, a dinâmica transmídia é um processo sígnico em contínua expansão reticular, envolvendo a proliferação variada de interpretantes. Por esse prisma, a incompletude produtiva do interpretante é tomada como parâmetro conceitual para entender a maneira pela qual os hábitos de consumo midiático conferem especificidades à dinâmica transmídia por meio de associações sígnicas baseadas em experiências colaterais (Alzamora & Gambarato, 2014). A potencialidade interpretativa do signo (interpretante imediato) pode ser entendida na semiose transmidiática como uma espécie de convite à participação, o qual só se torna um novo signo (interpretante dinâmico) pela ação sígnica associativa (experiência colateral) (Alzamora, 2018).…”
Section: A Dinâmica Transmídia De Fake Newsunclassified