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RESUMO -Este artigo procura discutir as possibilidades de aplicação no Jornalismo do conceito de narrativa transmidiática, proposto por Henry Jenkins (2003) no âmbito das narrativas ficcionais. Aborda inicialmente as definições de Transmedia Storytelling, investiga as diferenças conceituais entre convergência e transmídia e propõe uma abordagem própria do conceito de transmídia no universo jornalístico, fundada na perspectiva do conhecimento produzido em dimensão transmidiática e nas especificidades informacionais dos formatos. Conclui com uma exploração inicial de exemplos de narrativas emergentes no contexto do jornalismo transmidiático, como o Jornalismo de Imersão e os newsgames, sugerindo que o experimentalismo seja um aspecto marcante da narrativa transmídia. Palavras-chave: Rede. Jornalismo. Narrativa transmidiática. Convergência.ABSTRACT -This paper discusses the possibilities of the application in Journalism of the Transmedia Storytelling concept, proposed by Henry Jenkins (2003) for the fictional sphere. This paper first explores the definitions of Transmedia Storytelling and the conceptual differences between convergence and transmedia. It also proposes an approach to the transmedia concept in the journalistic universe, based on the perspective of knowledge produced in the transmedia dimension and on the formats' informational specificities. The study concludes with an initial exploration of examples about emerging narratives in transmedia journalism. The examples addressed are Immersive Journalism and Newsgames, suggesting that experimentation is an outstanding aspect of transmedia storytelling.

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A propagação de notícias falsas sobre o julgamento do ex-presidente Luiz Inácio Lula da Silva, em janeiro de 2018, é aqui examinada conforme a concepção pragmática de verdade proposta por Charles Sanders Peirce (1839-1914). Por meio de coleta em redes sociais on-line, observou-se esforço coletivo para fixação de crenças concorrentes, conforme os métodos peirceanos de tenacidade e autoridade. O processo comunicacional analisado, caracterizado como ativismo transmídia, foi impulsionado pela mediação de hashtags que remetiam à polarização política e pelos posts atribuídos a celebridades. Conclui-se que a disputa pelo valor semiótico da verdade fomentou a expansão transmídia de conteúdos falsos e, paradoxalmente, de notícias verificadas.

This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.

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