Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Abstract

The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is to study the change in patterns of probability of choosing the option to purchase goods among end-consumers with and without the presence of e-commerce. The study consisted of research buyers, determining the probability of purchasing goods from “consumer basket” in the traditional way and over the Internet, which is considered for the example of one of the Kharkiv districts. The results develop e-commerce potential in Ukraine and are intended to determine the motives of consumers when choosing a shopping option.

El envejecimiento gerontológico como desafío social y su detección en el contenido de los medios de comunicación ucranianos

“…La metáfora transmite la idea de que los jubilados pierden en la lucha política y, por tanto, tendrán menos posibilidades de tomar decisiones clave en el Estado. En consecuencia, se forman nuevos significados en el mapa político y demográfico de Ucrania, donde el discurso de la generación mayor, basado en la nostalgia y el resentimiento, se desplaza a la periferia (Galkin et al, 2021).…”