On The Role Of Management Commitment In Export Performance: A Meta-Analysis

Abstract

<p>Research on exporting frequently points the role of management commitment in the export performance of the firm. This article reviews the conceptual, methodological, and empirical insights gained from a systematic analysis of 65 studies conducted on this subject. Undoubtedly, this stream of research has enhanced understanding of the importance of management commitment in affecting exporting activities. However, conceptually, there is still a lack of integral theoretical framework. Methodologically, limitations are identified concerning sampling designs, fieldwork procedures, and analytical methods. Empirically, hypothesized associations between export commitment and export performance lead to conflicting findings. After a presentation of meta-analysis techniques used and articles compiled, our paper provides an original investigation of this issue by implementing three meta-analyses to examine the relationship between commitment to export and export performance. The meta-analysis, more relevant than simple literature surveys, generally leads to the conclusion that there is a significant positive relationship between export commitment and export performance. Moreover, our findings suggest directions for future research in the field.</p>

Influences of international orientation and export commitment on the export performance of emerging market SMEs

“…Cavusgil and Nevin (1981) define commitment to export as a desire to have a commitment to resources so that the aspirations of the company toward external markets can materialise. Taking into account the already mentioned impact of executive commitment on EP, this behaviour would lead to a higher EP (Makrini and Chaibi, 2015;Sousa et al, 2008). Thus, given the unique characteristics of SMEs involved in international activities, the following hypothesis is theoretically possible:…”

“…Thus, the present article seeks to identify the way in which IO and EC affected the Brazilian EP of SMEs. No previous study has tried to integrate IO and EC to explain EP (Madsen and Moen, 2017;Makrini and Chaibi, 2015), but there are studies that use these constructs to form theoretical frameworks isolated from the internationalisation of SMEs in more developed countries (Andersson and Florén, 2011;Lages and Montgomery, 2004;Moen et al, 2016). At the same time, there is a clear gap in the literature regarding SMEs in emerging markets such as the Brazilian market (Knight and Liesch, 2016;Paul et al, 2017;Rocha et al, 2012).…”

L’orientation institutionnelle : définition, mesure et impact sur la performance à l’export

“…Le déploiement de ressources financières et humaines permet aux entreprises d'être plus efficaces. Par conséquent, il a été démontré dans de multiples études que l'engagement à l'export était l'un des principaux déterminants de la performance à l'export (Cavusgil et Zou, 1994 ;Lages et Montgomery, 2004 ;Lages et al, 2008 ;Makrini et Chaibi, 2014). Etant donné que l'engagement à l'export conduit les managers à se concentrer davantage sur l'activité d'exportation et à déployer plus efficacement les ressources, il doit améliorer la performance à l'export.…”

Institutional orientation: Definition, measure, and impact on export performance

“…The deployment of financial and human resources thus enables companies to be more efficient. As such, export commitment has been shown to be one of the main determinants of export performance (Cavusgil and Zou, 1994; Lages and Montgomery, 2004; Lages et al, 2008; Makrini and Chaibi, 2014). Because export commitment leads managers to be more focused in the export activity and to deploy more effectively resources, it is expected to enhance export performance.…”