Abstract. Digital technologies are part of the modern world generating a larger number of users. In Education field, these technologies are also taking place into pedagogical processes. The current work presents an implementation of solutions based in digital technologies applied to teaching-learning process through an application for smart phones. So, we introduce DoctorBio project , a way to to make different the use of smartphones inside classrooms as an useful device for teaching Biological Sciences. DoctorBio uses Aurasma. Aurasma is a platform for augmented reality which turns possible making textbooks come to life. Using augmented reality, DoctorBio make mobile devices an object of learning helping students and teachers to interact with biology content in an attractive and enjoy full way.
O processo de Transformação Digital (TD) é um desafio imposto por uma realidade de mercado onde a competitividade é fator chave para as organizações atingirem desempenhos superiores. As empresas devem integrar gradualmente novas tecnologias em seu processo de criação de valor por meio do desenvolvimento de projetos organizacionais apropriados. A TD pode ser considerada um processo e não um evento – ou seja, apoiando uma etapa a outra e não em eventos individuais e deve impactar de forma significativa o modelo de negócio. Portanto, não se deve confundir estratégia de Tecnologia de Informação (meio) com estratégia de TD (fim). Porém, os desafios para iniciar o processo de TD são inúmeros, sendo necessário definir por onde e como começar, quais tecnologias adotar, entre outros. Dado tamanha complexidade, o presente artigo aplicado tem por objetivo apresentar um framework contemplando as etapas necessárias para a implementação da transformação digital na em indústria alimentícia DOCE SABOR (nome fictício). Para tanto, utilizou-se o método Design Science Research (DSR). Assim, o presente artigo aplicado estruturou-se com base nos passos do DSR. Dentre os resultados e contribuições destaca-se que o framework apresentado contempla as etapas necessárias para a implementação da TD na indústria DOCE SABOR. Além disso, este estudo contribui com a literatura apresentando novos estudos e conhecimentos gerados ao longo do processo do DSR, bem como a metodologia em si, com as etapas necessárias para a TD em uma indústria, que podem ser seguidas e/ou adaptadas por gestores de uma forma geral.
Purpose
The purpose of this paper is to investigate the role of third-party logistics providers (TPLs) in providing innovative logistics solutions for Brazilian importations.
Design/methodology/approach
A multiple case study has been conducted in which four logistics service providers are interviewed on the topic of innovation in importation logistics. The collected data (interviews, brochures and presentations) were triangulated and analyzed.
Findings
The collected data highlight the integrating role of TPLs in providing innovative logistics solutions of the technological nature, in addition to drivers, which involve communication, trust, logistics and institutional actions.
Research limitations/implications
This study, instead of focusing on procedural issues, intended to focus on two important theoretical and practical drivers: innovation in the importation process and strengthening of intangible factors. It is known that trading conditions and geographical proximity have an impact in importation, but they have not been discussed here because of the subject delimitation of the present study. Regarding the implications of the present study, no specific theoretical reference has been found on the subject in terms of the importation process but is rather related to information technology, which is then presented.
Practical implications
This study focuses on the fundamental role of TPLs in the development of innovative logistics solutions in importation.
Social implications
The fundamental role of TPLs in the development of innovative logistics solutions in importation is based on trust and relationship, internal and external to the organization.
Originality/value
This study, instead of focusing on procedural issues, intends to focus on two important theoretical and practical drivers – innovation in the importation process and strengthening of intangible factors – suggesting that a change of mind-set and a differentiated background in importation logistics are developed by TPLs.
Este artigo teve como objetivo analisar os drivers internos e externos de empresas Born Global com as características de quatro pequenas empresas brasileiras da indústria coureiro-calçadista para identificar o papel dos programas oficiais de apoio na rápida internacionalização dessas empresas. Para tanto, foi realizado um estudo de casos múltiplos com quatro PMEs: Francesca Giobbi, LeatherTec, Gueto Ecodesign e Best Calçados e Componentes. O domínio de ativos intangíveis e únicos, a atuação em nichos de mercado e a orientação internacional dos fundadores foram os principais drivers internos relacionados à rápida internacionalização das empresas. Percebeu-se que os fundadores das 04 PMEs têm conhecimento sobre programas de promoção de exportações, mas esse driver externo não teve impacto na velocidade e no desempenho de internacionalização das empresas. Esse reforça a ideia de que a orientação internacional do executivo está associada ao conhecimento sobre programas oficiais de apoio, mas isso não significaria o seu uso e impacto na velocidade da internacionalização.
In the past few years, the internationalisation of small and medium-sized firms (SME) has accelerated, evolving from a slow and gradual process. Many studies indicate that the faster pace of internationalisation of SMEs may be related to more experienced executives engaging in international activities. The international orientation of SME managers seems to represent a basic condition for the export performance of SMEs. Other studies indicate that the export performance of SMEs would be influenced by the commitment of organisational resources to export activities. Based on a survey involving 540 Brazilian exporting SMEs, this paper aims to evaluate the role of international orientation and export commitment in export performance. The results indicate that international orientation does not directly affect export performance but rather suggests an influence on the commitment to export activity of SMEs. We found that SME export commitment influences export performance.
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