“…According to Facht (2016), 83% of people living in Sweden aged 65-79 read a daily newspaper compared to only 41% of people aged 15-24. Traditional news media are still the fi rst choice for information about the surrounding world (European commission: Standard Eurobarometer 76, 2011;Livingstone, 2008;Carlsson, 2012;Weibull, 2011), and this is true in all Western democracies (Kaye & Johnson, 2003;Färdigh & Sternvik, 2009) although the Nordic countries all score the highest for the news press as an information source (Elvestad & Blekesaune, 2008) compared to the EU average (European commission: Standard Eurobarometer 76, 2011). Th is raises the interesting question of why traditional news media have persisted as a means for acquiring information about the world in spite of the fact that, in recent decades, we have witnessed a huge transformation not only of the news media landscape, but of the information landscape as a whole.…”