The New About News: How Print, Online, Free, and Mobile Coconstruct New Audiences in Italy, France, Spain, the UK, and Germany

Abstract

This paper presents cross-national research on news readership diversification. We compare written news (print and free newspapers, online and mobile news services) audiences in the 5 most populous and industrialized European countries (Italy, France, Spain, the UK and Germany). Outlining a sociodemographic portrait of these different news users is important in order to understand the changes undergone inside the world of written news. We draw on a telephone survey carried out in 2009, using a representative population sample (N=7,255

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

“…On the one hand, this research reinforces an idea that has been pointed out in other investigations into different types of online audiences: sociodemographic variables are becoming increasingly less relevant for the discrimination of consumer behavior related to the news on the Internet (D'Haenens, Jankowski, & Heuvelman, 2004;Fortunati et al, 2014;Media Insight Project, 2014). The distinction between digital native and legacy online news brands does not succeed in activating those segmentation variables that are so important for marketing management.…”

“…Similar sociodemographic cohorts, with a few clear-cut categories, have been used in other studies to test different aspects of online news consumption and behaviour (e.g., Bucy, 2000;Chyi & Lee, 2013;Fortunati et al, 2014).…”

“…In this segmentation tradition, studies are framed on the specialization of online outlets, such as those of Tewksbury (2005), or more recently on the reconfiguration of readerships around complex media diets (printed newspapers, free papers, Internet and mobile news, etc. ), such as by Fortunati, Deuze, and De Luca (2014).…”

Print and online newspapers as material artefacts

“…Despite all of this, entire media groups sell these two very different products as if they were the same. Even the readers are not the same: Fortunati, Deuze and de Luca (2013) showed that people who read news frequently on only one platform make up less than a third of newspaper readers while those who consume news frequently on at least two platforms make up forty-four percent of newspaper readership. The strategy of replacing print newspapers with an online version applied by some media groups is therefore profoundly wrong and destined to fail.…”

Nyhetsjournalistik i en mobil tidsålder: En genomgång av tio viktiga forskningsområden

“…Westlund & Weibull, 2013;Wolf & Schnauber, 2014). Andra personliga faktorer som visat sig ha betydelse är relationsstatus och huruvida man arbetar eller inte (Fortunati, Deuze & de Luca, 2014). Därtill finns ett påtagligt samband mellan mobil nyhetskonsumtion och människ-ors övriga nyhetskonsumtion (Chan-Olmsted, Rim & Zerba, 2013) samt huruvida de använder sig av en smart mobil (Westlund, 2014).…”