The internet - specifically its graphic interface, the world wide web - has had a major impact on all levels of (information) societies throughout the world. Specifically for journalism as it is practiced online, we can now identify the effect that this has had on the profession and its culture(s). This article defines four particular types of online journalism and discusses them in terms of key characteristics of online publishing - hypertextuality, interactivity, multimediality - and considers the current and potential impacts that these online journalisms can have on the ways in which one can define journalism as it functions in elective democracies worldwide. It is argued that the application of particular online characteristics not only has consequences for the type of journalism produced on the web, but that these characteristics and online journalisms indeed connect to broader and more profound changes and redefinitions of professional journalism and its (news) culture as a whole.

The history of journalism in elective democracies around the world has been described as the emergence of a professional identity of journalists with claims to an exclusive role and status in society, based on and at times fiercely defended by their occupational ideology. Although the conceptualization of journalism as a professional ideology can be traced throughout the literature on journalism studies, scholars tend to take the building blocks of such an ideology more or less for granted. In this article the ideal-typical values of journalism’s ideology are operationalized and investigated in terms of how these values are challenged or changed in the context of current cultural and technological developments. It is argued that multiculturalism and multimedia are similar and poignant examples of such developments. If the professional identity of journalists can be seen as kept together by the social cement of an occupational ideology of journalism, the analysis in this article shows how journalism in the self-perceptions of journalists has come to mean much more than its modernist bias of telling people what they need to know.

Journalism has enjoyed a rich and relatively stable history of professionalization. Scholars coming from a variety of disciplines have theorized this history, forming a consistent body of knowledge codified in national and international handbooks and canonical readers. However, recent work and analysis suggest that the supposed core of journalism and the assumed consistency of the inner workings of news organizations are problematic starting points for journalism studies. In this article, we challenge the consensual (self-)presentation of journalism – in terms of its occupational ideology, its professional culture, and its sedimentation in routines and organizational structures (cf. the newsroom) in the context of its reconfiguration as a post-industrial, entrepreneurial, and atypical way of working and of being at work. We outline a way beyond individualist or institutional approaches to do justice to the current complex transformation of the profession. We propose a framework to bring together these approaches in a dialectic attempt to move through and beyond journalism as it has traditionally been conceptualized and practiced, allowing for a broader definition and understanding of the myriad of practices that make up journalism.

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