It was previously perceived as a citizen’s responsibility to follow the news and to keep oneself informed about politics and current affairs. Recently, however, it appears as though a growing number of citizens ignore the information opportunities given to them. Changes in the media environment have given people cross-nationally more of a choice regarding the media diet they prefer. For the American case, Prior has demonstrated that in an era of cable TV and Internet, people more readily remove themselves from political knowledge and political action than previously. In this article, we study how the public’s consumption of news versus entertainment has developed over the last decade in countries with significantly different media systems. Is there a general increase in preference for entertainment across Europe, and has the gap between news- and entertainment-seekers increased such as documented by Prior for the U.S. case? Who are the European citizens who remove themselves from news and current affairs in the environment of increased choice? Based on data from five waves of the European Social Survey covering more than thirty European countries from 2002 to 2010, we demonstrate how national context or the media environment moderates the influence of individual-level factors in news consumption.
■ This article discusses national and individual differences in newspaper reading in Europe. The study uses comparative data on newspaper reading from 23 European countries from the European Social Survey (ESS). By using a multilevel analysis technique, newspaper reading is analysed from the perspective of both individual and national characteristics. The authors claim the findings of this study could throw new light on Hallin and Mancini's theory of media systems. The analysis shows that individual differences explain most of the variation in newspaper reading, but some of the variance could also be explained as national variance. Age, gender, education level and household income explain differences in newspaper reading, but these variables do not have the same effect in all countries. National-level variables in newspapers' situation, other media use, demography and public opinion also improve the effectiveness of `the newspaper reading in Europe' model. ■
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