“…With this in mind, we can formulate a series of hypotheses and research questions. Though the underlying move from a low‐choice media environment to a high‐choice media environment is a structural transformation that has played out in different ways from country to country, even within the relatively similar world of high income democracies (see e.g., Levy & Nielsen, ; Nielsen, ), and despite the fact that previous analysis has established that media system differences shape media use in significant ways (Blekesaune, Elvestad, & Aalberg, ; Perusko, Vozab, & Čuvalo, ; Shehata & Strömbäck, ), analysis of audience fragmentation and audience duplication has primarily been pursued in single‐country case studies, predominantly of the United States. Moreover, although early pioneers in comparative media research argued that one of the most important dimensions along which different media systems should be compared are differences in “audience orientation to political communication” (Blumler & Gurevitch, , p. 5), comparative media research has primarily been focused on differences in media markets, media policy, journalistic professionalism, and news content; not audience behavior (see e.g., Brüggemann et al, ; Hallin & Mancini, ).…”