Navigating the Visual Turn in Argument

Groarke, Leo; Palczewski, Catherine Helen; Godden, David

doi:10.1080/00028533.2016.11821871

Cited by 34 publications

(9 citation statements)

References 22 publications

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“…(Groarke et al 2016, 217). As a landmark of this debate is the special edition of the Argumentation and Advocacy journal of 1996, organized by David Birdsell and Leo Groarke (Groarke et al 2016). The traditional perspective did not consider the image an argument, as it was not an intentional act between one or more human beings characterized in its formal elements: reason, evidence, evidence, argumentation, and refutation (Fleming 1996).…”

Section: Image and Visual Argumentation In The Judicial Spherementioning

confidence: 99%

Legal culture and image in the Brazilian courts

Riccio¹,

Guedes²

2022

OSLS

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This article discusses the interpretation of images by Brazilian courts and how the legal culture is part of this process. The use of the image as a means of proof differs qualitatively from the evidence traditionally applied in the judiciary, such as documents or witnesses. The image is characterized by instantaneity, emotionality, and immediacy. In addition, the media allow the construction of different meanings, implicit or explicit. The analysis varies according to the nature of the legal systems. In the adversarial legal system (Anglo-Saxon) the images are submitted to cross-examination and debated orally. In the civil law system, the role of the magistrate is preponderant, being responsible for the images’ validity. The research found that magistrates incorporate the content of their videos into their decisions based on experts’ opinions or witnesses’ testimonials who have viewed the images. This highlights a legal culture that is based on formalism and is ill-prepared to deal with the particularities of the image.

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Section: Image and Visual Argumentation In The Judicial Spherementioning

confidence: 99%

Legal culture and image in the Brazilian courts

Riccio¹,

Guedes²

2022

OSLS

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show abstract

“…Since the late 1990s, when Birdsell and Groarke (1996) edited a special issue of the journal Argumentation and Advocacy on visual argument, the interest in what was then called "visual argument" has been growing steadily, as the number of papers in conferences on argumentation and rhetoric, articles in related academic journals, and book chapters testify (see Kjeldsen 2015;Groarke et al 2016;Tseronis and Forceville forthcoming). Right from the start the idea of the possibility and actuality of visual argument met with scepticism if not downright rejection by some argumentation scholars.…”

Section: On Visual and Multimodal Argumentationmentioning

confidence: 99%

Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements

Tseronis

Forceville

2017

Multimodal Communication

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In this paper, we describe the conditions under which the manipulation of the verbal and the visual elements or of the visual elements alone in the genre of subvertisements can be considered as an act of objecting or rebutting in an implicit argumentative discussion. We thus consider the cognitive and pragmatic aspects of communication while paying serious attention to the interaction of semiotic modes in order to analyse a number of images produced by anti-consumerist groups such as Adbusters. We identify four different ways in which image-text relations or the visuals alone can cue an incongruity between the message of the original ad and the message of the subvertisement in such a way that the latter functions as an objection or rebuttal of the claim advanced by the original advertisement.

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“…It is increasingly accepted within rhetorical studies that persuasive communication is not necessarily verbal, but can be partly or even entirely visual (Groarke et al, 2016;Kjeldsen, 2015aKjeldsen, , 2015b. To function as an instance of persuasive communication both the rhetor and the addressee must be aware that the rhetor aims to influence the addressee.…”

Section: Introductionmentioning

confidence: 99%

The affordances and constraints of situation and genre

Forceville

Kjeldsen

2018

Int. Rev. Pragmat.

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Visuals are generally considered to be rich in information, but also to be open to many different interpretations. As a consequence, many argumentation scholars doubt that visuals can constitute argumentation (e.g. Fleming, 1996; Johnson, 2003, 2010; Patterson, 2010). In this paper, we argue that the rhetorical and argumentative potential of visuals and multimodal texts is strengthened if they belong to recognizable genres, genres being governed by discourse-internal factors as well as situational/pragmatic understanding. The genre of traffic signs can draw on specific genre conventions thanks to these signs’ highly coded nature. As a consequence, traffic signs constitute an exemplary category to make the point that visuals and multimodal texts can function rhetorically or even argumentatively. We support our claim by first analysing a number of unusual instances of the genre and then discussing a few visual and multimodal signs whose argumentative potential no longer depends on specific traffic-related circumstances but crucially depends on the pretence that they are traffic signs.

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Navigating the Visual Turn in Argument

Cited by 34 publications

References 22 publications

Legal culture and image in the Brazilian courts

Legal culture and image in the Brazilian courts

Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements

The affordances and constraints of situation and genre

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