The affordances and constraints of situation and genre

Forceville, Charles; Kjeldsen, Jens E.

doi:10.1163/18773109-01002002

Cited by 8 publications

(1 citation statement)

References 27 publications

(17 reference statements)

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“…We also note the cross-disciplinary nature of this trend: the rejection of the linguocentric explanatory model of semiosis of media texts is inherent in research in the field of both rhetoric proper (Birdsell, Groarke, 1996) and semiotics (Hiippala, 2017;Forceville, Kjeldsen, 2018), as well as other scientific fields -for example, in pedagogy and didactics (Sheppard, 2009), organizational theory (Kjeldsen, 2018) and neuroscience (Remley, 2018). It confirms the relevance and universality of addressing the study of multimodal rhetorical models.…”

Section: Discussionmentioning

confidence: 99%

Multimodal Rhetoric of Acute Media Text

Tyazhlov¹,

Манохин²,

Kozhemyakin³

et al. 2021

Media Education (Mediaobrazovanie)

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The article considers the peculiarities of interaction of depictive and verbal modes in media texts on acute problems. The choice of the topic is conditioned by the situation that has developed in the media discourse of modern journalism. Visual methods of information transfer are beginning to gain more and more importance. The pictorial components of the message start to enter into a complex relationship with the verbal text, which in journalism contains many rhetorical methods. Due to this, the visual component acquires rhetorical connotations and increasingly shows an independent rhetorical potential. Of greatest interest for the study of multimodal rhetoric is the situation when the literal representation of an object turns out to be difficult and forces one to seek creative solutions, forming the individual potential of discourse. This happens in publications on acute social issues. As theoretical and methodological foundations, the most relevant are the conceptual developments of the classics of semiotics, who in their researches studied structural characteristics of visual codes and the interaction of these codes with the verbal text. Also of great interest are the theories of modern scientists working in the mainstream of discourse analysis and semiotics. The authors of the article follow this trend of a multimodal approach and, while analyzing representative examples, identify rhetorical techniques through which the sender of a multimodal message seeks to attract the attention of the audience and make the statement more convincing.

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Section: Discussionmentioning

confidence: 99%

Multimodal Rhetoric of Acute Media Text

Tyazhlov¹,

Манохин²,

Kozhemyakin³

et al. 2021

Media Education (Mediaobrazovanie)

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Chapter 1. From risk and responsibility to risk discourse

Ädel

Östman

Höög

2023

Risk Discourse and Responsibility

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Risk communication is widely researched in the social sciences, but in linguistics the study of how risk is communicated has not yet formed a coherent field of its own. In this chapter, we approach risk from a discourse perspective, aiming to promote the establishment of risk discourse as a field of study with its own characteristics. We approach the question “What is “risk”?” through a discourse-linguistic analysis that crucially involves the concept of responsibility. We show that there is a body of previous research in linguistics that has dealt with some aspect of risk, but typically without foregrounding risk or using risk as an analytical tool. We show how this state of affairs also applies to responsibility. We argue that an understanding of discourse about risk and risk scenarios needs to be informed by an understanding of the concept of responsibility. The theoretical point of this chapter is therefore to conceive of and establish this type of responsibility-embedded Risk Discourse. Throughout the chapter, we discuss ways in which risk and responsibility can serve as analytical tools in risk discourse studies. This is illustrated by reference not only to previous research, but also to the chapters included in the current volume.

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Do political cartoons and illustrations have their own specialized forms for warnings, threats, and the like? Speech acts in the nonverbal mode

Abdel-Raheem

2020

Social Semiotics

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The affordances and constraints of situation and genre

Cited by 8 publications

References 27 publications

Multimodal Rhetoric of Acute Media Text

Multimodal Rhetoric of Acute Media Text

Chapter 1. From risk and responsibility to risk discourse

Do political cartoons and illustrations have their own specialized forms for warnings, threats, and the like? Speech acts in the nonverbal mode

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