2018
DOI: 10.1163/18773109-01002002
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The affordances and constraints of situation and genre

Abstract: Visuals are generally considered to be rich in information, but also to be open to many different interpretations. As a consequence, many argumentation scholars doubt that visuals can constitute argumentation (e.g. Fleming, 1996; Johnson, 2003, 2010; Patterson, 2010). In this paper, we argue that the rhetorical and argumentative potential of visuals and multimodal texts is strengthened if they belong to recognizable genres, genres being governed by discourse-internal factors as well as situational/pragmatic un… Show more

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Cited by 8 publications
(1 citation statement)
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References 27 publications
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“…We also note the cross-disciplinary nature of this trend: the rejection of the linguocentric explanatory model of semiosis of media texts is inherent in research in the field of both rhetoric proper (Birdsell, Groarke, 1996) and semiotics (Hiippala, 2017;Forceville, Kjeldsen, 2018), as well as other scientific fields -for example, in pedagogy and didactics (Sheppard, 2009), organizational theory (Kjeldsen, 2018) and neuroscience (Remley, 2018). It confirms the relevance and universality of addressing the study of multimodal rhetorical models.…”
Section: Discussionmentioning
confidence: 99%
“…We also note the cross-disciplinary nature of this trend: the rejection of the linguocentric explanatory model of semiosis of media texts is inherent in research in the field of both rhetoric proper (Birdsell, Groarke, 1996) and semiotics (Hiippala, 2017;Forceville, Kjeldsen, 2018), as well as other scientific fields -for example, in pedagogy and didactics (Sheppard, 2009), organizational theory (Kjeldsen, 2018) and neuroscience (Remley, 2018). It confirms the relevance and universality of addressing the study of multimodal rhetorical models.…”
Section: Discussionmentioning
confidence: 99%