1997
DOI: 10.1002/(sici)1099-1697(199711)6:7<391::aid-jsc325>3.0.co;2-d
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Multinational strategic alliances: a manager's perspective

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Cited by 25 publications
(29 citation statements)
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“…For example, a firm might use M&A to control a counterpart firm, whereas a strategic alliance is a relationship in which each firm can maintain its independence. Yoshino and Rangan (1995) and Mocker (1997) defined strategic alliances as inter-firm relationships that two or more independent firms use on a continuing basis to contribute to one or more key strategic areas. The firms share the benefits of their teamwork while remaining independent.…”
Section: Categorization Of Relationshipsmentioning
confidence: 99%
“…For example, a firm might use M&A to control a counterpart firm, whereas a strategic alliance is a relationship in which each firm can maintain its independence. Yoshino and Rangan (1995) and Mocker (1997) defined strategic alliances as inter-firm relationships that two or more independent firms use on a continuing basis to contribute to one or more key strategic areas. The firms share the benefits of their teamwork while remaining independent.…”
Section: Categorization Of Relationshipsmentioning
confidence: 99%
“…According to [15] a number of possible relationships were identified that can be developed between organisations. These relationships can be categorised as joint ventures, strategic alliances and setting up contracts to perform specific activities (for example supplier or manufacturing).…”
Section: Partner Selection Criteriamentioning
confidence: 99%
“…For a detailed case study of alliances in the airline industry, and extensive advice on the issues in multinational strategic alliances see the three linked articles: Mockler, Dologite and Carnevale 17 and Mockler. 18,19 The 1990s in particular have seen the rise of another form of alliance, the closer linkage of suppliers and customers. These are not all partnerships of equals, but there has been a growing tendency for collaborative relationships.…”
Section: Exhibit 172 Gaining Benefit From Strategic Alliancesmentioning
confidence: 99%