MSME Competitiveness for the Global Value Chain—A TRIZ-Based Approach

Shrotriya, Shishir; Dhir, Sanjay

doi:10.1007/978-981-10-8929-9_3

Cited by 4 publications

(4 citation statements)

References 6 publications

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“…The government iniciatives for enhancing the competitiveness of MSMEs (Chary & Rao, 2016). The MSMEs can play a crucial role in employment, globalization, and can be very effective in the Global Value Chain (GVC) owing to their entrepreneurial and innovation driven growth, (Shrotriya, & Dhir, 2018).…”

Section: The Role Of Government and A Competitiveness Of Msmesmentioning

confidence: 99%

Small micro and medium entreprise empowerment strategy through stakeholder involvement to increase the performance

2019

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The purpose of the research is to identify and mapping of Micro Small and Medium Enterprises (MSMEs) condition in Bogor area, also to recommendation the policy and empowerment the policy of SMME through the stakeholder involvement, so it can be able to increase the MSMEs performance. The research's object is MSMEs in Bogor area. It uses the SWOT analysis with the desk study research method that is collecting data or seconder information that relevant to the research activity and approach method survey that is collecting the data or primer information with in-depth interview method and Focus Group Discussion (FGD), and the parties relating to this research. Finding this research is value of IFAS score of 2.90 and the value of EFAS score of 2.55 then obtained Matric Internal-External (IE Matric). Based on the above conditions where the relative IFAS score above average and EFAS score medium, then strategy that can be applied to that position is stability strategy or growth through horizontal integration.

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Section: The Role Of Government and A Competitiveness Of Msmesmentioning

confidence: 99%

Small micro and medium entreprise empowerment strategy through stakeholder involvement to increase the performance

2019

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“…As we know, the ASEAN region is entering the era of free trade but entering the export market is not easy for SMEs. Therefore, adequate government support is needed to improve SME performance (Munizu, 2010., Kusumawardhani et al, 2015Prasetyo, 2020) and competitiveness (Aldaba, 2012;Kurdi & Firmansyah, 2020b;Shrotriya & Dhir, 2018). Some of the factors causing the low performance of SMEs are the majority of SMEs still using traditional technology, low market share, inability to fulfill administrative requirements to get assistance from banks, and generally high dependence on the government (Ardiana et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

Marketing As A Mediator Variable For Human Resources To The Performance Of Agroprenerur MSMES

Prakoso

Suryo

Rofianto

et al. 2022

IJHESS

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The purpose of this study is to analyze the influence of human resources on the performance marketing of micro, small and medium enterprises (MSMEs). This study was conducted on MSME Agropreneurs in Cikarang Regency, West Java. The analysis method used is Path Analysis. This study used explanatory research. The research population is all agropreneur MSME actors. This study used a Likert questionnaire given to 69 business actors. The results showed that Human Resources have a positive effect on marketing. Research also shows that marketing has a positive effect on the performance of MSMEs. Human resources and marketing together is an effective consideration for management in order to achieve small medium Enterprise performance.

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“…As you know, the ASEAN region is entering an era of free trade, but entering the export market is not easy for SMEs. Therefore, to improve SME performance (Munizu, 2010., Kusumawardhani et al, 2015Prasetyo, 2020) and competitiveness (Aldaba, 2012;Kurdi & Firmansyah, 2020b;Shrotriya & Dhir, 2018) need government support. Some of the reasons for the poor performance of SMEs are that the majority of SMEs still use traditional technology, low market share, and administrative requirements to obtain support from banks.…”

Section: Introductionmentioning

confidence: 99%

Effect Of Marketing Mix And Market Orientation On The Marketing Performance Of Pia Japanan Cake Business

Oktora

Rofianto

Hermawan

2022

IJHESS

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Performance Marketing is an important aspect in every company in order to maintain and maintain the company's survival and business development. Situation and condition current economic produce both products and services. This marketing performance is a concept to measure market performance of products, such as high market share and high marketing profitability, which are used as a reflection of the success of its business in the competitive business world. It is difficult for traders to understand market orientation, besides that, the completeness of the product is also an obstacle for traders in increasing marketing performance, the lack of effectiveness of distribution channels is also a factor inhibiting the marketing performance of traders, so the government needs to provide some kind of education and training for traders who are included in these MSMEs. The problem in this study is how the influence of the promotion mix and market orientation on marketing performance of Micro, Small and Medium Enterprises of Pia Japanan Cake Business The independent variables in this study are Marketing mix and market orientation and the dependent variable is marketing performance. The analysis model used is multiple linear regression analysis. The number of samples in this study were 184 respondents. The sampling technique uses a census. Based on the results of the study, it can be concluded that there is a significant influence of Marketing mix and market orientation variables on the marketing performance of MSMEs Pia Japanan Cake Business Marketing mix variables, market orientation and marketing performance have a strong relationship with the contribution of Marketing mix and market orientation to marketing performance which is also quite high that is equal to 82,2%, while the remaining 17.8% is determined by other factors outside the model.

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MSME Competitiveness for the Global Value Chain—A TRIZ-Based Approach

Cited by 4 publications

References 6 publications

Small micro and medium entreprise empowerment strategy through stakeholder involvement to increase the performance

Small micro and medium entreprise empowerment strategy through stakeholder involvement to increase the performance

Marketing As A Mediator Variable For Human Resources To The Performance Of Agroprenerur MSMES

Effect Of Marketing Mix And Market Orientation On The Marketing Performance Of Pia Japanan Cake Business

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