Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Xie, Xiaoru; Cai, Xiaomei; Hong, Zhu; Li, Jun Justin

doi:10.1002/vms3.565

Cited by 3 publications

(1 citation statement)

References 68 publications

(81 reference statements)

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“…The study by Britwum, et al [ 18 ] on consumers’ perceptions regarding the desired attributes of organic produce found that consumers place the highest importance and confidence in the “free of growth hormones” and “free of synthetic pesticides” aspects of organic labeling. For Chinese consumers, purchasing organic agricultural products is motivated more by concerns regarding food safety and personal health and less by environmental protection [ 19 , 20 ]. Generally, institutional pesticide-free certification is less difficult and less costly to achieve than certified organic labeling.…”

Section: Introductionmentioning

confidence: 99%

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Zheng

Wen

Xiu

et al. 2022

Foods

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Chemical pesticides are a serious impediment to agricultural sustainability. A large-scale reduction in their use to secure food supplies requires more innovative and flexible production systems. Pesticide-free production standards bring together the strengths of all participants in the food value chain and could be the catalyst for this transition. Using a choice experiment approach and green tea as an example, this study investigated consumers’ preferences for organic and pesticide-free labels. According to the findings, organic and pesticide-free labels and brands are all major factors that affect consumers’ purchase decisions. Consumers are more willing to pay for organic labels than pesticide-free labels. There is a substitution effect between organic labels and pesticide-free labels. Complementary effects exist between organic labels and national brands, pesticide-free labels, and national brands. Consumer trust has an impact on consumers’ choice of organic labels and pesticide-free labels. The use of pesticide-free labels is an alternate approach for small- and medium-sized businesses in a specific market to lower the cost of organic certification.

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Section: Introductionmentioning

confidence: 99%

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Zheng

Wen

Xiu

et al. 2022

Foods

View full text Add to dashboard Cite

show abstract

Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Xie

Cai

Hong

et al. 2021

Veterinary Medicine & Sci

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Objectives This research aims to explore the factors motivate consumers to eat game meat during a multi‐state disease outbreak. Methods It proposes a segmentation of consumers based on their attitudes toward and reveals the consumers' food beliefs that motivate their actions. Three segments of game meat consumers were identified: identity seekers, health seekers, and taste seekers. Results A survey of the potential impact that the COVID‐19 crisis has on these three clusters' future food choices showed that the identity and health seekers are more open to a change in food choices. However, the taste seekers are less likely to be influenced by external factors. Conclusions This research indicates that for the policymakers, the key is to take game meat consumers as an effective intervention entry point. It is crucial to facilitate healthy food choices and to promote socially‐ and culturally‐appropriate food beliefs by improving public awareness of the risks of game meat, and invest in organic food. Research Implications This research provides new insights into the food beliefs of game meat consumers via motivation‐based segmentation.

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Tüketicilerin Mahreç İşaretli Gümüşhane Ev Tipi Dut Ürünleri Satın Alma Motivasyonu: Gümüşhane Örneği

Topçu

ÇAVDAR

2022

Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi

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The study was planned to explatore the motivation factors influesing on purchse of Gumuşhane homemade type mulberry products with PGI processed by tradational methods of the consumers residing in Gumushane, and to determine the customer-oriented marketing strategies for each consumer mass. The data used in the study were obtained from the survey study conducted with 300 households consuming these products in Gumushane. The data were used in Principal Component Analysis (PCA) to dertermine the motivation factors effecting on their consumption preferences, and in K-means Cluster Analysis to create homogeneous consumer segments. The results of the study highlighted that utilitarian and hedonic motivation factors based on accessing to shopping products with high nutritional value under cultural entegration and sicial enviromental impacts were of a higher effect on consumption satisfaction of heavy users puchasing Gumushane homemade type mulberry products with PGI. Similarly, utilitarian and hedonic motivation factors contributing to regional development with a direct marketing approach to natural local products with high nutritional value under positive health motive were effective on moderate users’ consumption motivation, On the other hand, light users focused on hedonic motivation factors contributing to regional development with a direct marketing approach for accessing to shopping natural local products with complementary attribute under social integration. Consequently, the implementation of hedonic and utilitarian motivation-oriented marketing strategies for each consumer mass could maximize both consumers’ consumption satisfaction and food supplers’ benefit.

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Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Cited by 3 publications

References 68 publications

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Tüketicilerin Mahreç İşaretli Gümüşhane Ev Tipi Dut Ürünleri Satın Alma Motivasyonu: Gümüşhane Örneği

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