Modelling SME e-commerce with IMAES

Montoya-Restrepo, Iván Alonso; Juárez-Acosta, Fernando

doi:10.1108/jbim-04-2018-0132

Cited by 26 publications

(16 citation statements)

References 51 publications

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“…The current study includes observability in the conceptual framework because social media use is highly observable, is transferable via WOM and recommendations from friends (Haridakis & Hanson, 2009) and can be stopped without additional cost (Valenzuela et al, 2009), so this factor may well be influential. The few studies that have examined the effect of observability on innovation adoption found mixed results, all indicating either a positive or a non-significant relationship (Chong and Pervan, 2007;Asare et al, 2016;Sanchez-Torres and Juarez-Acosta, 2019). In line with Rogers' model, it is expected that:…”

Section: H1 Social Media's Perceived Ease-of-use Will Positively Infmentioning

confidence: 99%

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Eid

Abdelmoety

Agag

2019

JBIM

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Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

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Section: H1 Social Media's Perceived Ease-of-use Will Positively Infmentioning

confidence: 99%

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Eid

Abdelmoety

Agag

2019

JBIM

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“…In this study, we measure the use of e-commerce services in MSMEs to determine the e-commerce implementation process in MSME business processes, as well as the benefits that can be gained related to cost reduction, the speed and effectiveness of the marketplace performance process, improving communications, and other support. Therefore, the indicators used in this study, adopted from [23,87,89] are success of development, cost saving, communication improvement, marketplace performance, and overall satisfaction. -Supply chain performance: the supply chain consists of all parties involved-both directly and indirectly-in meeting customer demands [90].…”

Section: Operationalizing the Study Variablesmentioning

confidence: 99%

The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

Kilay

Simamora

Putra

2022

Journal of Open Innovation: Technology, Market, and Complexity

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The digitalization of micro, small, and medium enterprises (MSMEs) is important, considering the many associated benefits. Indonesia, through the government’s direction, has begun to develop digitalization through the introduction of e-payment and e-commerce services into MSME supply chains, but many challenges are still encountered. In this research, we measured the influence of the use of e-payment and e-commerce services on MSME supply chain performance, as well as suggesting open innovations and solutions to accelerate the digitization of MSMEs. We collected data from 164 MSMEs in Indonesia, then conducted multiple linear regression analysis, descriptive analysis of research indicators, and interviews and discussions with research experts. The results demonstrate that there exists a positive and significant influence of both e-payment and e-commerce service variables on the performance of MSME supply chains in Indonesia. We determine ten research indicators with low values, which thus pose an obstacle to the digitization of MSMEs, and their implications, in order of open innovation and solutions, are presented in order to assist MSME actors, the government, and related institutions in accelerating the digitalization of MSMEs in Indonesia.

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“…It describes the factors outside the firm that can affect its business such as competitors. Pressure from the competitors and customers or suppliers are valid examples of these environmental variables that influence the adoption of e-commerce in SMEs (Ahmad et al, 2014;Ghobakhloo et al, 2010;Sanchez-Torres & Juarez-Acosta, 2019).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Relationship between the Frequency of Technology Use and Electronic Commerce Adoption among Small and Medium-Sized Enterprises in Kuwait

Isa¹,

Alenezi²

2022

AJBA

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Manuscript type: Research paper Research aims: This study aims to investigate the determinants of SMEs’ e-commerce adoption as well as technological, organisational, and environmental characteristics in Kuwait. Moreover, it aims to study the effect of the frequency of technology use as a moderator in SMEs’ e-commerce adoption. Design/Methodology/Approach: A questionnaire-based survey was conducted among 259 SMEs. Research findings: The results demonstrate a positive relationship between relative advantage, competitive pressure, and e-commerce adoption. Analysis of the level of technology use as a moderator reveals a significant difference in terms of the impact of compatibility, complexity, and supplier or customer pressure on e-commerce adoption. Theoretical contribution/originality: This study may be the first to assess the moderating role of the frequency of technology use in the context of SMEs’ e-commerce adoption. Research limitation/implications: The paper contributes to e-commerce adoption research by highlighting the main influencing factors, identifying several important interactions based on the frequency of technology use, and recognising many practical implications for SME managers. Keywords: E-commerce adoption, Frequency of technology use, Kuwait, SMEs, TOE JEL Classification: M10, M15, M31

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Modelling SME e-commerce with IMAES

Cited by 26 publications

References 51 publications

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

The Relationship between the Frequency of Technology Use and Electronic Commerce Adoption among Small and Medium-Sized Enterprises in Kuwait

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