Although Muslims make up one of the largest tourist markets in the world, knowledge related to the Islamic perspective on tourism is still less represented in the related literature. This study aims to assemble the theoretical foundations of Islamic tourism thoughts in relation to modern tourism paradigms. It aims to investigate the moderating effect of Islamic religiosity on the relationship between Muslim Customer Perceived Value (MCPV) and Muslim customer satisfaction. It studies a sample of 537 Muslim tourists (from Egypt, North Africa, and other countries) and employs a positivist research approach with a quantitative basis of enquiry, a survey strategy through questionnaires, and structural equation modeling (SEM). Six dimensions of Muslim customer perceived value (quality, price, emotional value, social value, Islamic physical attributes value and Islamic non-physical attributes value) were found to have positive effects on Muslim consumer satisfaction. The findings of the study suggest that Islamic religiosity moderates the effects of Islamic physical attributes value and Islamic non-physical attributes value on Muslim customer satisfaction. The findings reinforce the importance of religiosity in understanding Muslim customer satisfaction and behavior.

Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multi-dimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supplies tourism companies with a number of operative factors that may be essential if they are to remain competitive in a dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry.

In recent years, customer value has been the favorable theme for numerous tourism studies and reports. However, although Muslims make up one of the largest tourist markets in the world, perceived value of tourism offering oriented toward this market has not been clearly defined. Furthermore, there is a lack of systematic empirical evidence regarding the effects of Muslim Customer Perceived Value (MCPV) on consumer satisfaction, customer loyalty and customer retention. Therefore, the purpose of this paper is to identify the MCPV dimensions, to examine the interrelationships between MCPV, customer satisfaction, customer loyalty and Muslim customer retention, and to develop and test a conceptual model of the consequences of MCPV in the tourism industry. Moreover, 13 hypotheses were developed and tested using a sample of 221 Muslim tourists. Exploratory and confirmatory factor analysis were used to test the validity of the measures, while the structural equation modeling has been used in hypotheses testing. The strength of the relationship between the constructs indicates that features of the suggested MCPV model are crucial to achieving Muslim customer retention in the tourism industry. Findings also suggest that the availability of the suggested Islamic attributes value, along with conventional value dimensions, could satisfy Muslim tourists when they buy a tourism package. Copyright © 2013 John Wiley & Sons, Ltd.

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The purpose of this study was to expand existing knowledge of hotel consumers’ green behaviors by merging value-belief-norm theory and the theory of planned behavior into one theoretical framework to understand comprehensively consumers’ decision-making processes with respect to their intentions to visit a green hotel. Data collected from 757 respondents were analyzed. The results indicate that our integrated framework demonstrates a favorable level of prediction power for guests’ behavior, which verified the superiority of the suggested framework. Furthermore, its findings from fuzzy set qualitative comparative analysis indicate that: (a) attitude toward green hotels, perceived behavioral control, sense of obligation, and corporate image are key drivers of guests’ intentions to visit green hotels; (b) three distinct configurations of guests’ intention drivers are likely to result in a high degree of intentions among customers to visit green hotels. The three solutions all contain the conditions of high attitude, corporate image, biospheric value, and green activities, which means that these conditions are vital components of a high intention among customers to visit green hotels. This study contributes to the growing literature on sustainability in marketing and practice by providing useful insights about the determinants of guests’ behavior to use green hotels in the Egyptian hospitality context. It is one of the first empirical studies examining factors affecting guests’ behavior to use green hotels in the Egyptian hospitality context.

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Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.