“…The role of e-commerce in digital marketing is evidenced by the many developments of e-commerce platforms, such as Shopee, Tokopedia, Lazada and so on. E-Commerce is related to Digital Marketing, this is in line with research conducted by: (Hermawan, 2021a), (Imarah & Jaelani, 2020), (Hermawan, 2022), (Saputra, 2022b), (Ali, Zainal, et al, 2022), (A. Widodo, 2020, (Dwinarko, D., Sulistyanto, A., Widodo, A., & Mujab, 2021), (Bukhari, 2018), (Ferdiansyah & Bukhari, 2021), (Suroso, 2022), (Wijayanti & Anwar, 2020).…”